This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
The founders decided to take action and form a significant collaboration with surgeons and physicians asking them what their hurt points were and working alongside them to create answers. The Micro Screw System was formed to bring back innovation to medicine and to realise products that address under-serviced markets and to realise solutions to problems impacting patient care and outcomes.
2. WHAT & HOW
The purpose of this innovation is to…
…redesigning with the end user in mind for the purpose of improving outcomes. The kit was developed in response to the problems expressed by orthopaedic surgeons in the management of trauma. The system consists of 1.5 mm (1.5) and 2.0 mm (2.0) diameter cannulated compression screws with accompanying instrumentation to overcome the expressed problems.
It does this by…
…current devices are non specific and uninspired mimicking what is seen in industrial applications, these problems put the challenge of achieving this micro precision on the surgeon and push to the limits of dexterity at the patients expense.
This innovation improves on what came before because…
Meeting the surgical shortcomings of small fragment fixation, through the use of micro cannulated screws accompanied by novel surgical equipment to aid in precision and provide strong stable fixation.
Its various benefits to the customer/end-user include…
Using generic screws and instruments that were sometime unsuitable for the application involved. They also limited the size of the bones able to be repaired due to the size of the fixation screws being too large and potentially causing more damage.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
The TriMed Inc. 1.7mm CCS Screw, Trimed EOS Small Bone Fixation System.
5. TARGET MARKET
It is made for…
The surgeons and patients that initially presented the hurt points as to why these screws were developed. They will be sold to the exact people that need them and improve they way they operate as well as improve the patients outcome. The trauma market is worth approximately $5 Billion USD worldwide as of 2016 and hand trauma makes about approximately 5% of this market share. By capturing a small portion of this market the company can expect significant growth in the future.
It is available for sale through…
A number of medical device distributors that sell directly to the surgeon and hospitals. Given it is a medical device this limits the use of the product to only those authorised to sell it.
Our marketing strategy is to…
Engage the Key Opinion Leaders and influential surgeons in the area to promote the product within the medical community. If a leading surgeon is shown using and and endorsing the product it influences others to start making the change. It will also market through the use of publications in leading journals of overall improvements to the trauma market.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Maven Judge Vote: Field Orthopaedics Micro Screw – Smart 100 2018 (Please note – The form below is for judging purposes only and is restricted to the public)
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