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ProGolfMe [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was in my backyard hitting golf balls into my golf cage and noticed that there was something not right with my swing. I was playing on the weekend but didn’t have time to get a golf lesson. I thought wouldn’t it be good if I could take a video of my swing with my phone and send it to a coach to get some feedback with tips and drills to help me improve, this would save me time and money but no easy solution existed. I found out there were hundreds of people like me and ProGolfMe was born.

2. WHAT & HOW

The purpose of this innovation is to…

ProGolfMe app reduces frustration for golfers, making it easy to get better with personalized video coaching delivered direct to your phone from a choice of some of the world’s best coaches.

It does this by…

A player downloads the app for free, creates a profile, takes two video’s of their swing or stroke (or chooses from their gallery), selects their coach and confirms payment of a lesson request all within one minute of signing up. The coach replies with a personal video with tips and drills specific to the golfers swing.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

ProGolfMe offers a seamless, efficient and intuitive monetization of online coaching services. The golfer and coach app provides a much better user experience for players and coaches.

Its various benefits to the customer/end-user include…

The golfer can get personal coaching on their game direct to their phone saving time and money compared to an in person lesson. The golfer is not limited by geographical location with access to the best coaches in the world.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Online golf coaching started by using email with direct bank transfers. Coaches and players went to using dropbox or whatsapp and paypal. The age of the smartphone has enabled great video quality. Players use their smartphone to film themselves and self diagnose. Golfers were looking for an easier and cheaper way to get better online, ProGolfMe makes online coaching easy.

Its predecessors/competitors include…

Edufii – offer no monetization of online coaching services

V1 – not free and convoluted process.

Skillest – terrible user experience for players and coaches

Revolution golf – offer generalized videos

Regroove golf – web solution with limited coaches

5. TARGET MARKET

It is made for…

Target market is golfers with a smart phone aged 10-60 years. e.g Joe works a corporate day job in Manhattan and enjoys golf but only gets time to play a round every other Saturday. He knows he has a tendency to badly slice the ball and he knows he needs coaching to help him fix it but he doesn’t have time for in person lessons. With ProGolfMe he can have a buddy film his swing, send to a coach and receive a video lesson within 24 hours. The size of the target market is $4B in lessons worldwide.

It is available for sale through…

The service is available for golfers and coaches through the ios store. Golfers and coaches have their own separate app. Golfers request lessons through the golfer app. Coaches use a dedicated coach app to do lessons.

Our marketing strategy is to…

Promote the apps through existing ProGolfMe email list and student lists of all coaches. Channel partners advertising our service as a value add. Inside golf magazine and targeted social media advertising on facebook and linkedin.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: ProGolfMe – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)