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How to enhance your online profile [PODCAST]


Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity.

This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting.

Alejandro discusses with Pete the ways to get yourself famous on the internet

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Episode 119:
Getting Internet Famous

Dom Goucher:      Hello, and welcome to another episode of PreneurCast with me, Dom Goucher, and, again, Pete Williams in a slightly different format. What I’ve got for you this week is another interview that Pete did on another podcast. We’re doing these shows where we’re featuring other podcasts as another resource for you to learn something from, and gain some insight and value from.

And the way that we’re doing it is that we are featuring interviews that myself or Pete have done on these podcasts so you get an idea of the material that’s covered, and the questions that are asked, and the general quality of the podcast.

Rather than just say, “Hey, go listen, this is great,” we think this is a much more effective way of giving you a good idea of what it’s all about. This week, we are featuring the Get Internet Famous podcast with Alejandro Reyes. And Alejandro focuses on online marketing that creates influence, impact, and income.

He interviews people, and gives over ideas and information about how you can basically grow your presence online. And, really, that’s the focus of this interview with Pete. He drills down with Pete on Pete’s ideas about how you can market yourself, your business, your product, online, and get some great productivity tips.

Now, you may have come across some of these before in our previous podcasts, and previous episodes that we’ve recorded, both Pete and myself. But again, it’s just a different angle, somebody else asking the questions, and getting a little bit more depth in certain areas. So with that said, I’m going to hand you over to Alejandro and Pete for a great interview.

[Pete’s conversation with Alejandro Reyes starts]

Alejandro Reyes: And now, I’m going to turn our focus to the interview with my main man, Pete Williams. This guy — literally, if you go to his websites, the media in Australia, they call him the Australian Richard Branson. This guy’s built several businesses. And actually, during the interview, he nonchalantly (you’re going to hear it) says something about making $500,000 a month.

His businesses and e-commerce sites make $500,000, and I didn’t catch it right away. But after that, I’m like, $500,000 a month! I sent him an e-mail, and I said, hey, just to clarify because I’m writing this blog post, the show notes, that you are making $500,000 a month, and he just replies back, “Yeah.”

So, on Get Internet Famous podcast, I want to bring people on that aren’t just great communicators but people that are actually out there doing business. And the thing that I love most about Pete, and why I listen to every podcast he creates, you have people online (and I hope Get Internet Famous becomes that for you) that you just can’t, you have to read or watch or listen to everything this guy puts out.

And I listen to all of his podcasts. He runs a podcast called PreneurCast that gets thousands and thousands of downloads a week. And they do very well, it’s in the What’s Hot section of iTunes in business. And just an amazing guy — at a young age, became a millionaire.

Had the opportunity of hanging out with him out in San Diego a few years ago. Just a really cool guy. And so please get your notepad out. The reason I love this guy and this interview so much, is he runs a multimillion-dollar offline telecommunications business.

And he’s leveraged most of the leads in the business by driving traffic from the Web. So, without further ado, I’m going to jump right into this amazing podcast with Mr. Pete Williams, the Australian Richard Branson. All right, folks, so we are in the interview now with my boy, I’ve actually known him for a while, Mr. Pete Williams. What’s up, Pete?

Pete Williams:      Mate, doing very well here in Australia. Nice, cold winter morning, but doing very well.

Alejandro:              So I’m just going to predict that this interview’s probably going to get the most downloads just because of your accent. So I’m just going to put that out there. Crazy thing, most of the people that I met in the marketing space online, I met through forums or Twitter or Facebook, and I actually met Pete offline.

There was a gentleman that was from Australia that lived about a block from me and told me about this Richard Branson of Australia. And long story short, we connected. We hung out in person at one of Ed Dale’s events, and just really learning from you.

The great thing about it is, after we got a chance to connect for a little bit, did some research on you, and I was just blown away. You were out of my league, man, but you still treated me great and took care of me when we were out there in San Diego. So, appreciate that, and appreciate you for doing this interview.

Pete:                         Mate, for you, and I think you’re a champion, so happy to support anything you’re doing. You do good work.

Alejandro:              Awesome, well, let’s jump right into this. You’ve built a personal brand. You’re doing some really cool things in the online space. But you’ve got a really successful business offline as well that not a lot of people know about. But if you can give folks that maybe don’t know you yet, a little bit about how you got started in entrepreneurship?

Pete:                         Yeah, sure. I’ve always had that thing inside me. Mom tells this awesome story that she loves to talk about as well. When I was three or four years old, I apparently had some crayon and drew arrows all the way down the hallway. And when Mom came to tell me off, she asked me why I did it to start with, and I said, “Well, if you need to find me, you can get to my office.”

So, I don’t know where it came from, my parents aren’t entrepreneurs. Mom’s a teacher by trade, and my dad’s a logistics manager. So they’re not entrepreneurial. But it’s always been part of my DNA. I started my first business when I was in high school, doing websites.

I’ve always had this online link somewhere in what I’ve done, so that was where I started and subsequent to that is a whole bunch of long stories we can go through. But now, I own a telecommunications company here in Australia, so we sell and install phone systems. About as boring as you can really get.

But the really interesting thing is that the vast majority, if not all, initially it’s all about the back end and repeat sales. But all the front-end sales we get is from our online marketing. Have a number of e-commerce sites as well with the same business partners there, doing a half million dollars or so a month roughly in e-comm sales of headsets and other telco-related products.

So that’s always the primary focus for me. I’ve got my hand in some software companies, other bits and pieces that help my self-diagnosed ADD. But, primarily, it’s just real-world tangible businesses, selling real stuff to real people, but using the internet as the primary source for lead generation.

Because, these days, the question I always ask when every business or project I’m working on, whether it’s myself or a company I’ve invested in, is that where are your customers, and where do they go when they realize they have a problem they need solved?

And you want to be there where they’re looking. Now, 10 years ago, it probably would have been the Yellow Pages because that’s where people were going. But, these days, everyone is going online. No matter, whether it’s a phone system they want to buy, whether it’s education or they want to buy some glasses, or whatever it might be, they’re going online.

So that’s why we are there, is purely because that’s where the market is. If, in three months’ time, or six months’ time, it goes back to billboards and SMS marketing, or somewhere else people go to look for problems and solutions, we’ll just make sure we move and are there. That’s the reason the online world is where I play, is because that’s where the eyeballs are.

Alejandro:              No, I agree 100% with you. You’re right. Ten years ago, and you could spend $10,000 a month on Yellow Page ads, and you could sit back in your office as a brick-and-mortar local business owner, and expect people to walk through the door. But you have to be where people are at most.

They’re online right now, and so the question becomes — there’s a lot of noise out there. You log into Facebook, there’s a ticker on the right side and Twitter, and you’re getting these notifications. There’s just so much noise. And so Get Internet Famous is about how to pierce through that noise by really positioning your brand as that go-to resource.

And so, what do you think it takes? You didn’t really have to be this, you speak at conferences, you’ve got some really cool products and training out there. You didn’t really have to get online. Why did you decide to be this online guy, as well?

Pete:                         One of the early projects I did was a really cool one, I won’t go too in-depth on it because it will take half an hour to explain. But off the back of that project, I was given a book deal, which was cool. And then, obviously, got speaking invitations and stuff like that, and fell into this online world and got asked to speak at events.

Enjoyed the speaking, but found that I’d be sitting in a room most of the day listening to other speakers who were just pitching stuff that didn’t seem right to me. What you’re standing on stage, selling and talking about, if that was actually true, you’d be doing that and not standing on stage and spending every second weekend at an event trying to make money.

So I felt like, well, I have some experience, and that this worked really well in a number of different areas and niches and projects that, for now, I just wanted to start talking and sharing my story about what I know actually works. Because as I said, 90% of the revenue that I make across my businesses is selling real stuff to real people that have no necessary idea who this Pete Williams brand is, per se.

So, for me, when I speak, it’s speaking about that, not speaking about my speaking, if that makes sense, so that’s where that came from, and why I do that stuff. As I said before, mom’s a teacher, so I think that is somewhere in my DNA, as well, so I really do enjoy it.

But it’s just as you said, there’s so much noise out there, not only online trying to sell whatever you’re selling, but also in education and space, as well. So I was just trying to talk to people about what does make a difference, and not about what actually puts money in my back pocket. Because for me to make the revenue that I make elsewhere, I have to be Tony Robbins three times over in speaking.

Alejandro:              I agree 100%. I have a friend of mine who wrote a book on Pinterest called Pinterest Power, and it’s actually a guy that wrote the book. And his wife’s business, he does some online marketing for it, and they did a little over 200,000 last year. They’re going to do a little over 300,000 this year in a really small niche.

And so, on Facebook, someone had mentioned, “Hey, does anybody know any Pinterest experts? And I figured, well, my buddy wrote a book and he’s really building a successful six-figure business with it. Everybody on there was promoting someone else who just teaches it, you know what I mean?

And so the thing I love most about you, and I think I gravitated towards you, (me having ran a local agency, was dealing with real business, real people, selling real tangible products); for folks that are listening, there’s a difference between people that are actually teaching it and having never really built a business out of it.

Then there are people that actually teach it because this is what they’re doing every single day at a real business. You’re one of those guys, man, and I appreciate that about you so much.

Pete:                         Thank you, mate. I appreciate that as well.

Alejandro:              So, again, getting back to that personal brand you never really intended. But you teach a lot of people through your podcast PreneurCast, through different training. What would you say is the thing that would help someone get internet famous? How do they separate themselves and become different than everyone else to become that resource?

Pete:                         Sure. I think my take on this is probably very similar, but also very, very different to a lot of people in that people have probably heard that content is king, and you’ve got to produce lots of content online as a brand. So you need to have a YouTube channel and be doing YouTube videos, and you need to be blogging as well.

And then you need to have a podcast as well, and then have all this guest posting going on. For a lot of people, that’s overwhelming. That stuff does work. Content marketing is key. So that underlying truism is definitely there. But I think the way a lot of people go about trying to do this content marketing just isn’t sustainable or leverage-able.

Because the mindset that people have is, “I need to be on YouTube, I need to come up on Monday morning with an idea for a YouTube video, and then figure out how I’m going to shoot and record a YouTube video. So I’m there in that marketplace, reaching that audience.

Then I’ve got to think on Tuesday how to write a blog post, I need something for a blog post. And then Wednesday, it’s okay, I’ve got to do a podcast. And they run out of ideas for content ridiculously quickly because they spread themselves too thin across all these platforms.

But the thing that I luckily realized, very early on, is that the type of people who listen to podcasts, like they are right now, are probably not the same people who spend 10 hours a week reading blog posts. Then, there’s a different person who’s going to be spending 15 hours a week watching YouTube videos.

For me, for example, I do a lot of triathlon training — well, I have done previous to having a baby a few weeks ago. So I do a lot of my consumption of content in audio format. I very rarely watch YouTube videos, even before I had Eli. I very rarely read blog posts.

If I’m in front of my laptop, I’m producing, not consuming. All my consumption stuff is when I’m out running or riding, or in the car between meetings and things like that. I consume audio, so I’m not consuming the written word or the videos.

If someone that I wanted to follow — and someone’s trying to create a position for their own brand somewhere, and I’m going to somehow stumble across them and follow them, I’m only going to consume their audio stuff. So if they wrote something completely unique and separate on a blog post, or in a YouTube video, I’m never going to hear it or see it.

So what that means, what I figured out from there is, on the other side of the coin, if I’m trying to be that internet famous, as you say, why not just use one topic, and then use different modalities to communicate that one topic? So, that way, I’m reaching my entire marketplace, with that one message, in the different modalities that they want to reach me in.

Alejandro:              That’s good.

Pete:                         The process that we’ve gone about when I produce content, because one of the other reasons is that I’m so busy with my other projects. I don’t have time to sit down and write a blog post on Monday, a video on Tuesday, and an audio podcast on Wednesday.

So the process we do is that I’ll go out and I’ll record an audio on a Monday morning about a particular piece of topic. Whatever the information is I’m trying to talk about or suggest, or this is what I’m suggesting the audience do is, on a Monday morning, create an audio, 15 minutes, where you talk articulately, maybe to a bullet-point list, or a mind map of what the content’s going to be like.

And that becomes your core piece of content. And then, from there, what you can do is have that cleaned up and put a top-and-tail, maybe put an intro and outro from Fiverr.com. You can pay five dollars and hear a nice intro. And then you’ve got a nice podcast episode you’ve created, a nice 15-minute podcast.

But then, give that to a transcriptionist or an editor, who is cheaper than a writer, by the way, to go and turn that audio into a blog post. So you don’t have to do anything. You don’t have to write a single word because that editor can take your message, your voice, your ideas, and make it coherent into a blog post, and that blog post can get posted on your blog on Tuesday.

And then, why not have a very cheap resource, someone in the Philippines or India or wherever it might be, they take the audio you created on that Monday, and then create a Power Point slide presentation to match what you’re talking about. So taking the blog points that you used as a guide or mind map, and have a video created where it has graphics and words flash on the screen to match your audio.

Then they can be uploaded to YouTube. Everyone’s seen those visual videos out there, so that’s reaching your YouTube audience. So, fundamentally, and this is a very short version of this, but with 15-minute input on a Monday, you have now reached your audio-type medium audience.

You’ve reached the people who like to read the modality, and you’ve reached people who like to view stuff on YouTube or Vimeo. And all you’ve done is that 15-minute input with one core piece of content. So that one message you’re really trying to distill out to your audience is getting to everyone, not just the type of reader or type of person you’ve produced that content for.

So that’s what I believe is the biggest impact you can have for the smallest amount of effort when you’re trying to get internet famous, as you said. Because you’re reaching different people in the modalities they want. So it’s all about content creation, and content marketing, which everyone is talking about and probably people are sick of hearing.

But the problem is that I think that the way people are teaching you to do it just requires way too much work, and you burn out way too quickly. Whereas, this is, you’ve got one idea a week, that’s all you need, and you can then leverage that and syndicate that across different modalities to reach the audience you need to.

Alejandro:              Huge, man. I might have to steal that and make a product out of it, bro. No, that was super good, man. I think that’s something I’ve been struggling with. Yeah, I want it to ship, I wanted to get this out there. If my website would have been perfect — I mean, there’s probably grammatical errors on it, but I just wanted to get it up there.

And the thing I’m thinking about this week, three weeks into launching my website is what type of content, what type of content for which platform. And come Monday or the weekend, just get those thoughts out there, and syndicate to all those different modalities that people want to learn for. So I think that’s brilliant.

So when those 10, 15 minutes, five minutes, that audio that you’re producing on Monday, how are you finding — are you creating content that you’ve been working on in your real business, or are you finding content that you’re getting asked the most that solves your audience’s problem?. How are you creating, getting ideas for this content?

Pete:                         Very, very good question. I think it’s a mixture of a few things, so it’s a mixture of probably two or three things. Firstly, it’s obviously questions that come about. So, as you get more internet famous, people are going to follow you and ask you questions on Twitter and e-mail, and stuff like that.

So that gives you good sources of ideas to talk about. If one person in your audience has asked a question, there’s going to be 10, 20, 30, 50, 100 people having that same problem or question. It’s a great topic for a piece of content, so that’s one way, as you grow, that becomes easier. Obviously, a big chunk of it is what I’m actually doing.

Because as I spoke about before, it’s about what I am doing, not what I’m just thinking about. Whereas, a lot of people out there, they talk and they teach without doing anything. So that’s a big thing in terms of content, is that I’m doing this stuff and talking about stuff that I’m doing in my real-world business selling to real people.

So that’s a huge piece of inspiration for content ideas. And the third thing is just debunking other crap I hear online. Say, if I read a newsletter list or a sales page or another podcast, and I’ll have an opinion on that based on my experience and debunk it and pull it apart, and say what’s great or what’s wrong or whether there’s no substance to it.

People are calling it ‘curation,’ and content creation again is a bit of a buzz word. But it is that with a little bit more thought around it and substance behind it, than the typical content creation people are teaching. Those are probably the three keys for content ideas.

Alejandro:              I think that’s awesome. That last one is great. Have you had anybody come back and say, “How dare you, Pete,” say that this is crap? Any authors, or writers, or bloggers?

Pete:                         I think I try and do it respectfully. So that’s part of it. I definitely have audience members who try and defend these people, maybe they’ve invested two grand with, or thought it over with, and then really try and hold on to their own belief systems. They’re fighting the fire for that third party only because of their own belief system they’ve bought into, so that’s always interesting.

But no one out there has really ever stood up. Because I don’t try and go too hard for the jugular, because I don’t get into bitch fights at the school yard, pulling ponytails or anything like that. But also, I think they know a lot of the substance of where I come from too, so they can’t debunk a lot of it.

Again, it’s all my opinion and my experience and my test results. So there’s plenty of different ways to grow an orchard, different ways you fertilize and you water, and when you plough, and when you pick. So there’s not one right way to anything. This is my opinion and my experience, trying to get that same outcome. And that’s all it is, just opinions.

Alejandro:              This is good stuff, man. I’m right here taking notes. I can listen again but I’m taking notes as you speak. So I’ve got a couple more questions and one just came up in my mind, but I’ll ask that one last probably.

Pete:                         Like I said to you in that San Diego hotel room, you can’t be the big spoon. I know you’re going to ask me that again, but it can’t happen.

Alejandro:              That was sweet. We were actually spooning. But anyways, that was a really fun weekend, man. And you know every Top 40 song, every lyric of it, which is insane.

Pete:                         I embarrassed you on the dance floor at the hotel in San Diego?

Alejandro:              Epic, epic. So you have a successful podcast. And the reason I’m bringing up your podcast; and no joke, I’m not trying to stroke your ego or anything. But if there’s one podcast; and I’m subscribed to guys like Derek Halpern and Pat Flynn, and they’ve got great content, Michael Hyatt — there’s some good stuff out there.

But the one, just from a real business standpoint, and just knowing that I’m going to hear stuff that I’m going to apply that day, that moment in my business, I have to listen to you guys’ podcast, PreneurCast. And you said earlier, you said being where your audience is at most, and I think that’s super critical.

I’m not going to ask why the importance of starting the podcast, but what has been successful for you? You guys got a pretty successful podcast, it’s on What’s Hot on iTunes, and so it’s one of the hottest business podcasts on iTunes in the world. So my question is, for those thinking about setting up a podcast, what has been your secret sauce to having a good podcast?

Pete:                         Yeah, of course, probably a few things. The reason we started that is basically the exact same method and model I was talking about before. That I can jump on for an hour once a week, and talk to Dom [Goucher], the co-host, and just talk. And then, that’s it.

There’s no real prep for that, it’s just about, here’s a topic idea, let’s talk about it for an hour. And that becomes some good content that people seem to be really enjoying. We’re almost seeing our 100th episode now, which is great. But then, that becomes content that our editors can take, become blog post on our own blog, rewritten so it’s unique enough to be a guest post.

Because I get asked quite a bit now to write for magazines and other blogs. So we now have almost a library almost, of content that’s being rewritten and edited up based off podcasts I’ve done, which I don’t have to write a single word for, type a single key on the keyboard.

Also we have videos created off the back of that. One of the key reasons for doing it is just because it’s a very easy input for me to be able to get content out on the other side of the little machine, so to speak. So that’s one of the reasons. I guess one of the big keys that made it successful for us is we built our habit before we made it public.

What I mean by we built the habit before we made it public is we actually recorded five or six episodes (I think it would have been) prior to releasing to anybody, putting on iTunes, telling anybody about it. What we did is we said, okay, we’re going to record this every Friday morning.

Let’s put in the calendar every Friday morning, and record one episode a week for the next four or five weeks, and make sure we built that habit before we published it. Because if we realized we could do three episodes, and then we both got too busy and it didn’t work, there’s no point in publishing it.

Doing something for three weeks and then falling off the radar, you look like an absolute fool. So that was probably the biggest key for us. Not exactly the answer you’re looking for, but it is probably the biggest key for us. We built that habit first. And this is something I find interesting.

I’ve spoken about this before. A couple of people said, “I went and recorded, spent a whole day and recorded five episodes in one day. I had five episodes up my sleeve, so I was five weeks ahead.” And that’s great, but that wasn’t the reason we were trying to do it. The reason we were doing it is to build the habit, not the content necessarily.

Now we used those five episodes and published those. But for us, it was about the habit not about the content. So we could have technically thrown out that content, never published it, and just started publishing the ones we recorded after that five weeks. So that’s the slight shift there, in terms of that tip or trick.

Alejandro:              No, I love it, the hack. All right, so my last two questions may be one question, they may be two questions. I want to know, building a real business, building a very successful business, what is the business mindset that you see that’s different, building that type of business?

What type of advice will you give somebody that is building an online [brand]? Maybe they’re a successful speaker offline, or a successful author offline. They’ve had some success, but they’re just doing a great job online. What do you think the mindset is to building a brand online?

Pete:                         That it is a business. I think you used a very smart word there, that it is actually a business that you have to build. So many people think of it as, I’m a website or I’m an internet marketer. I don’t want to swear on your show because I want to keep it nicely graded for you.

But that is the biggest fallacy, there is no such thing as an internet marketer unless you’re an internet service provider selling internet connections. You’re not marketing the internet, you’re not an internet marketer. People don’t turn around and go, “Oh, I’m a Yellow Page marketer, “or “I’m a billboard marketer.” They’re a business owner, and they’re a marketer.

So I think the problem is that this industry that’s being built, where people sell how to make money online stuff, is that they sell it. It’s like, ‘start a website, be an internet marketer.’ And then you have this mindset that there’s no term around business, or business model, or planning.

Whereas, that’s what you actually need. The internet is just a platform, it’s just a path to market. So you still need a business model, and you still need a business plan. So I think you might have answered the question yourself, which is the word business.

Alejandro:              Nice, that’s excellent, man. So my last question for you and then I’ll let you go to — it’s Eli, right?

Pete:                         Eli, yeah.

Alejandro:              Dude, that’s awesome.

Pete:                         Elijah, but only when he’s in trouble or in the principal’s office.

Alejandro:              There you go. You probably get this question a lot, but for someone that is listening to this today, and they’re listening to this, obviously, because they want to learn how to get known online. Looking back, what would you tell someone that says: what is the fastest way or the best way? Maybe the fastest way isn’t always the best. What’s the best way to become the market leader, to get known and become internet famous?

Pete:                         The best way? I think the best way is just be consistent. This is, again, from the testing way I’ve done. There is no one best way in terms of I do a podcast, or blog every day. You look at, for example, Gary Vaynerchuk. He’s a social media guy, and he did a video every day.

Whereas, someone like Pat Flynn, as you mentioned before, who’s got a great podcast, very transparent. He was a podcaster. Copyblogger, for example, people are probably familiar with him, he’s a writer. There’s three completely different models to become business and market leaders.

There’s Gary Vaynerchuk, podcasting Pat Flynn, or writing Copyblogger, or Seth Godin, for example. So, to say this is the one tool you use, I think, is an absolute fallacy. All those three guys reached their success because they did it every single friggin’ day for a year, at least.

So I think people jump from one tool to the other because the new tool’s hot, because that’s what the sales letter and the e-mail pitch in their inbox says. It’s irrelevant. Pick one thing and just do it every friggin’ day, and you will rise above the herd because you’re being consistent. It’s all it comes down to.

Alejandro:              When it goes back to that audio, I mean, you create that audio, and you have someone do all the other modalities, I think that’s the way to do it.

Pete:                         It definitely helps you fast-track it, there’s no doubt about that, because then, every day or every week or every day, depending on how much you want to scale it, is you are podcasting, writing, doing video. So, obviously, you’ve got three oars in the water at that point, so it’s going to go faster.

But it’s still about consistency. If you only do that for three weeks, and then disappear for two weeks, then come back and do one, then disappear for five, then do two weeks, that’s not going to give you the result you want. It’s not about being all the different modalities, it’s about being consistent across one.

And if you have the resources and systems in place, and the right methodology, then you can fast-track it with the different modalities and different platforms. But it’s not about the platform itself.

Alejandro:              That’s beautiful, man. The funny thing is, my second podcast was with Gary Vaynerchuk, and I asked him, what are three things? And he gave me three things. But he said the truth about it is there’s 9,000 things. There’s just tons of things. It’s this, it’s that or the other. You’re running a business so you have to, in the beginning, probably do a lot of different things.

But I do love it. Consistency, this is something that I think — early on with my online career, if you will, what really hurt me was consistency, creating that content on a consistent basis, building that habit that you talked about. I think that’s what really will help folks, that consistency.

Pete:                         One really quick thing just to throw out there. To get consistency, if you don’t like doing audio and you don’t like the sound of your own voice, you’re clearly not going to be consistent at doing that methodology I spoke about before where you do the audio first, because that’s not what your strength is or what you enjoy.

So think about you can mold that to your own strength. If you’re a writer, if you prefer to write, and you can write every single day, then write a blog post every single day, and then pay a voice-over artist on Fiverr.com five bucks to voice your podcast for you.

“Hey, this is Alejandro’s blog, voiced by Tom Jones.” Think about audio books at Audible.com. They’re all voiced majority by voice-over artists. So you can do the same thing with your videos and your podcasts. Just change the input to what your strength is so that you can be consistent, and then leverage other types of modalities.

Alejandro:              Love it, man. Fiverr.com — we’ll put some of the links and tips in the show notes, so make sure to check those out. So Pete, tell me, tell folks a little bit about where they can find you. I know you’re working on the 7 Levers [of Business]. Folks, if you’ve never subscribed to Pete’s podcast or heard him talk about the 7 Levers, check out PreneurCast on iTunes.

The 7 Levers, you’ve already done a 7 Levers Redux on it. Can you talk a little bit about 7 Levers? I know you’re working on it. Is that something that people can tap into right now?

Pete:                         We’ve spoken about it a lot on the podcast, putting the fine-tuning on a report that’s getting written up. It’s about 35 pages, which will be hopefully out in the next couple of days. So, hopefully, if people just head over to PreneurMarketing.com, which is my blog, they’ll see a whole bunch of stuff.

Once the report’s available for download to them, they’ll be able to check that out. But fundamentally, the 7 Levers is the seven key inputs that drive profit in any business, no matter what it is. Whether you’re a tradesperson, a speaker, an information marketer and have an e-comm site.

Basically, if you work on these 7 Levers and tweak each of them by about 10.8%, which is very easy to do; if you just focus on traffic (and that’s one of the levers), you can increase your traffic by 10% very, very easily. With a couple of split tests, you can improve your conversion rate by 10%.

So just seven small 10% increases is going to double the profit of your business. So literally, if you focus on the right things, one lever per week, in seven weeks, you should be able to double the profit of your business. That’s the whole idea of the report, and the process and framework.

So check out the podcast, we talk about it quite a bit. It’s the foundation of that particular show, and I talk about it on PreneurMarketing.com as well, which is the blog.

Alejandro:              Listen, folks, you’re going to hear me in future podcasts say, “Hey, go check out this website or the person I’m interviewing.” But I highly recommend subscribing to Pete’s podcast, subscribing to his newsletter, and following him on Twitter.

Honest to God, I think it would be a disservice to your business and your legacy if you don’t follow this man, no joke. He’s someone I look up to, and has really helped me with my business tremendously. So I really appreciate you, bro.

Pete:                         You too. Thank you very much for having me. And anytime, anywhere I can help, mate, I’m always here for you.

Alejandro:              I’m going to hold you to that. I want to do a webinar talking about those 7 Levers.

Pete:                         Done.

Alejandro:              All right. Thanks, guys.

[Pete’s conversation with Alejandro Reyes ends]

Dom:                         So there you go, folks. I hope you found that interesting. You can find out more about Alejandro’s podcast over at GetInternetFamous.com if you’re interested in hearing any more episodes from Alejandro and his other guests. As I’ve said before, this is a new thing that Pete and I are trying.

We are bringing you these other podcasts, on occasion, and just letting you experience the hosts and the general topics and material that they have through them interviewing either Pete or myself. This gives you two things. First of all, you can hear the questions that these hosts are asking their guests.

But also, it gives you another angle on the material that Pete and I have to share. Somebody might actually ask a question that either Pete or I wouldn’t ask each other, or that you might be thinking but maybe haven’t asked us yourselves. So it’s a great way, in our opinion, of getting some new, interesting material across to you.

Do pop over to PreneurMarketing.com, where all the show recordings, all our episodes, as a podcast, with all the show notes and transcripts and things can be found, but also where you can leave us a comment, either a comment below the post for an individual episode or a general comment with the audio comment tool that’s available on the website.

Let us know what you think about this format of episode. Let us know if you think it’s valuable and interesting, if you’re getting anything from it, if you’d like us to try and do some more, or if there’s anything else that you’d like us to cover or talk about in the podcast.

And also, if you have a podcast, and you’d like Pete or I to be a guest, you can drop us a line at support [at] preneurgroup [dot] com. As always, we look forward to your feedback, either at PreneurMarketing.com or on the iTunes Store, whichever you prefer. So, with that said, have a great week, and we will see you all soon.


http://getinternetfamous.com – The Get Internet Famous Podcast

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