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Online Marketing by Design – Masterclass


Online Marketing by Design

Online marketing means more than having a pretty website.

“There is a ‘science to design’ that most web developers simply don’t want to know about.”

Online marketing means creating a sales process that builds credibility and attracts new customers.

“If you don’t have goals that you can measure, how do you know if your website is working?”

Online marketing is about using the web to connect and build your business through multiple channels.

“This class is about generating measurable commercial returns, creating effective online strategies.”


When: Thursday, 19 November 2009
Time: 8am (start) – 12:30pm
Cost: $495 inc. GST ($195 for Early-Birds & Discount Code Holders)

Click to get your $300 discount (or use the discount code MASTERCLASS).


The Masterclass

Success in online marketing requires excellence in two areas – an understanding of the ‘purpose’ and ‘personality’ of any given project. During this half-day workshop, attendees will learn how to bring ROI into design, Search-Engine-Optimisation and Search-Engine-Marketing strategies and how to profit from Social Media.

The Learning Outcomes

  1. How to create online promotions to facilitate commercial outcomes.
  2. How to understand and commercially exploit new social media tools.
  3. How to measure and monitor success at achieving these outcomes.

The Topics

The ‘commercial’ function of online marketing

Brand versus ROI – An introduction to Sales Pipeline Engineering

Explore reasons for online marketing – beyond brand considerations. Introduce attendees to goal setting concepts. Provide an introduction to online sales processes and tools.

Measurement tools and metrics

An introduction to SEO/SEM

Provide attendees with an understanding of what tools are available to measure the effectiveness of online marketing to meet the ‘commercial’ outcomes sought (from Google Analytics to SEO/SEM).

Social Media for Business

Using Twitter, Facebook, LinkedIn and Applications

Provide attendees with an understanding of the social networking tools available to grow a business – from Twitter to LinkedIn – and how to commercially exploit these tools without negative repercussions.

The Speakers

James TuckermanJames Tuckerman is the founder and publisher of Anthill Magazine. In 2009, Tuckerman made the bold decision to turn his ‘print magazine business on its head’ and create a ‘digital media company’.

Today, Anthill Online is among the Top 50 Business & Finance Websites in Australia, according to Nielsen Online Ratings, and the fourth largest business news website, according the Audit Bureaux of Australia.

Ian LyonsIan Lyons is currently a director of The Cool Hunter (an online destination for all things ‘cool’), teaches the ADMA Certificate in Digital Marketing and is an independent Social Media Advisor, working with clients such as Hon Michael Kirby AO, Sydney Festival, Starlight Foundation, Adam Brand, Emily Scott and National Disability Services.

Lyons’ digital native status dates back to 1979 when upgrades involved a soldering iron. In 2000, Lyons was appointed the CIO of Line56 – a new media company in Los Angeles, set up to ride the dot com boom – mostly down.

Back in Australia, Lyons has held development roles at MassMedia Studios (Traction eCRM platform), pureprofile (Research panels and profiled media) and was in 2009 appointed Director of Social Media at Amnesia | Razorfish, before embarking on his own ventures as an independent consultant.

James BreezeJames Breeze is an Organisational Psychologist and User Experience Strategist. He has over 10 years experience across a myriad of user experience, social networking and web projects. His ‘User Experience’ company, Objective Digital, helps business make the most of technology, focusing on improving the implementation of all types of online media and software applications to enhance user experience, collaboration, drive profits and reduce costs.

Breeze holds a Masters Degree in Psychology, and is an honorary associate, masters supervisor and guest lecturer at Macquarie University and the University of NSW. He is a seasoned professional facilitator, with over 12 years experience.

When: Thursday, 19 November 2009
Time: 8am (start) – 12:30pm
Cost: $495 inc. GST ($195 for Early-Birds & Discount Code Holders)

Register with Anthill and pay only $45! Save 25%.


Click to get your $300 discount (or use the discount code MASTERCLASS).

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