Home SMART 100 2015 Metaverse Nails

Metaverse Nails [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I was watching young women in nail bars playing mobile 3D games, such as Candy Crush, whilst getting their nails did in teched-up salons with wifi access. The question raised was: how to make glam wearable technology products for young women – that would enable Candy Crush 3D style bling holograms to fly directly out of their fingers, and how this experience of hologram content popping off own fingers and self could be shared to major social networks. How to get girls to, collect, share and purchase the holograms AND the collectable nail accessories.

2. WHAT & HOW

The purpose of this innovation is to…

bring to the world a fashionable en-trend wearable technology for young women. Whilst providing a new content distribution platform for original 3D holograms – directly off our end users’ fingers! 

It does this by…

releasing seasonal and exclusive fashion nail accessories that only interact with Metaverse’s proprietary tech 3D social mobile app. When the patterned collectable nails are worn and scanned with our app it triggers a myriad of hologram virtual bling, which can be bought, traded, and shared. The experience of wearing holograms can be shared in real-time to major social networks. 

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

Nail strips, Acrylic nails, and traditional nail polish treatments have never been combined directly with a sparkly interactive hologram app, that places digital content as an extra onto the nail surface. AR (augmented reality) nails finds a social and commercial application embedded in nail art culture and nail industries.

Its various benefits to the customer/end-user include…

Metaverse Nails are a fashionable glam tech product and brand that lets our users share photos of their augmented nails to major social networks. In real-time. Users can adorn their online and offline identity with unique blinged-out customisable AR content.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Google Glass and Hololens cyborgian lenses. Kitsch t-shirts with logo branding. Metaverse Nails are a fashion-forward reality wearable that positions artfully designed digital holograms directly into the hands and onto the fingers of those who will desire AR: the female mobile generation.

Its predecessors/competitors include…

Try-before-you-buy nail apps and mega nail brands. Original nail art innovators such as WAH nails. AR developers that converge with clothes – Zappar, Visualitee. Wearable Tech – Oculus, Jawbone. China’s Shanzhai counterfeit industries.

5. TARGET MARKET

It is made for…

For young women who are looking to express their creativity off their own nails to major social networks. Metaverse Nails targets China’s digital generation with a total addressable market of 91 million young women. 

It is available for sale through…

our product site: www.metaversenails.com 

Appstore. Googleplay. And other major Chinese Android app stores. 

We’ve also partnered with nail bars in China and other fashion retailers internationally. As well as sending promotion boys into crowds of Chinese girls sell face to face.

Our marketing strategy is to…

Develop tailored WeChat sticker campaigns . Cute hologram videos to all the major social networks. Undertake Guerrilla Marketing hologram drops and #MMLIVE event release. Seasonal collectables designed by artists premium hologram content and nail designs Product nail bars in China; with Mobile Point of Sales that has scannable displays. Through distribution partnerships, branded partnerships and licensing platform 3rd party devs

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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