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What are the Anthill Cool Company Awards?
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.
Samms Juke Box [Finalist, Savvy Service Provider Award]
Company: Samms Juke Box
Website: http://thesamms.com/
Category: Savvy
Filling up at the service station is such a mundane and boring task. All you do is insert the pump into your car and let it fill up.
Nothing really interesting, right?
Wrong! Samms Juke Box adds a bright spark to your typical gas station. Well, not literally. That wouldn’t end well for anyone.
The company provides consumer testing at service stations in its own unique way, by offering customers instant gifts every time they fill up, by partnering with companies that manufacture products… companies that also want to test these products or build brand awareness.
Sure, it’s a consumer testing and marketing play but ask the people at SAMMS JUKE BOX what they do and they’ll proudly let you know that that are actually in the business of brightening up people’s days.
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