Home Cool Company Awards 2014 Meet Peepable, Anthill’s 2014 Coolest Company

Meet Peepable, Anthill’s 2014 Coolest Company


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What are the Anthill Cool Company Awards?

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.


Company: Peepable
Website: peepable.com
State: SA
Category: Innovation

While developing new technologies to help deaf people enjoy live performance, Nari Jennings and Alex French realised that we are all missing out on a whole world of video content because we didn’t yet have the tools to find what we needed.

Think about this: can you search for a video using only specific words and phrases used in that video?

Nari and Alex tried to find a search engine out there that would enable them to do what they knew was technologically possible. When they couldn’t, they decided to do it themselves, and began to create Peepable — a tool that could be used by anyone to find the video they needed.

Peepable is out to liberate online video by making video as searchable and shareable as text — to give people a new way to discover video online.

Today, to find video content, you must use the search bar on YouTube, or some other video search engine. But just try to find the answer to a specific question, a particular lesson, or even a fun movie quote that exists within a video using an existing search platform. Unless that video is accompanied by a transcript, it’s almost impossible

Video search options available today are either confined to a single platform or are based on titles, transcripts and meta tags.

Peepable is changing this by allowing users to search on the spoken word in video and ‘peep’ right into a video to find just what they are looking for. Its granular search can find video from various sources, not just one specific platform.

With only $500,000 worth of investment, Peepable is challenging the goliaths of the tech and search industries — competitors include the major search engines, such as Google, Yahoo, and Bing – in their mission to make video the new language of the internet.


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