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Anthill Cool Company Awards
The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More
Modibodi [FINALIST, SUPER STARTUP]
Here are three words that you probably thought you’d never see strung together… stylish incontinence underwear.
Modibodi’s mission is a noble one: to empower women by giving them underwear that is fashionable, comfortable and designed to always keep them dry, fresh and protected against leaks, periods, sweat and embarrassing little mishaps.
Unlike regular underwear, Modibodi does what underwear should do: protect your body from your clothes. This cool company, Modibodi, provides women with an attractive, convenient, eco-friendly and cost-effective alternative to disposable hygiene.
Since a soft launch in late 2013, and hard launch in February 2015, ModiBodi has sold over 8,000 garments and now have 2,500 customers, with a return customer rate of 33%.
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Congratulations Modibodi, Anthill 2015 Cool Company finalist!
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