Home Articles Meet DNA Security Solutions, Anthill 2013 Cool Company Award WINNER

Meet DNA Security Solutions, Anthill 2013 Cool Company Award WINNER [Micro Business Category]


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Anthill Cool Company Awards

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

DNA Security Solutions [Winner]

Company: DNA Security Solutions
Website: dnasecuritysolutions.com.au
State: SA
Category: Micro Business

DNA Security Solutions is one of our Micro Business Awards because they are a small business with an awesomely big idea. You see, DNA Security Solutions makes a variety of unique, spray-on DNA criminal identification technologies that help protect businesses while making prosecutions much easier.

Based in Adelaide and founded in 2007, DNA Security Solutions is really an engineering company. Realising that closed-circuit cameras and alarm systems did little to deter criminals, the company began working with input from police and business owners to come up with a more effective deterrent.

The result is a remote-controlled “mist” that contains a unique DNA signature that can be sprayed onto a criminal, such as a thief, as they leave the scene, allowing the perpetrator to be connected with the crime later.

The company tells us that this is really all about creating fear in the minds of would-be criminals around the globe.

That’s all quite serious, as it should be, but DNA Security Solutions is a thoroughly modern micro business, and the team works hard to find small ways to increase its internal culture.

“We celebrate achievements by getting together and sharing usually with dinner and drinks. Then we sit down and start planning our next achievement! The bar is always set higher. We were shortlisted for a national award, we flew to Sydney and attended the presentation,” says the company.

“We only have three employees and we utilise contractors all over the country, making it hard to share the love. We share and celebrate our achievements via email and Facebook also. At Christmas time we send thank you gift baskets to people who have helped us along during the year, facilitating our survival for another year.”

At the end of the day, though, DNA Solutions is committed to delivering a for businesses to protect employees, which the company tells us, is a good enough reward, in and of itself.

To get a full idea of what DNA Security Solutions is all about, watch the video below.

DNA Security Solutions


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