Home Articles Meet Bendelta, Anthill 2013 Cool Company Awards FINALIST

Meet Bendelta, Anthill 2013 Cool Company Awards FINALIST [Big Kahuna Category]


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Anthill Cool Company Awards

The Cool Company Awards were launched in 2006 as a way for Anthill to acknowledge and celebrate Australian organisations that are doing things differently to bring about positive change. Cool Companies stay one step ahead of the rest. They breed leaders who are rule-makers and rule-breakers. They are trend-setters in attitude and action. Quite simply, they are … cool! More.

Bendelta [Finalist]

Company: Bendelta
Website: bendelta.com
State: NSW
Category: Big Kahuna

If you’re like us, the first thing you thought when you saw the name “Bendelta” was, “What does it mean?” The name comes from the Latin word bene, meaning “good,” and the Greek word delta, meaning “change.” And as far as we’re concerned, change is always good, err…well.

Based in Sydney, Bendelta is a strategic advisory firm, specialising in helping organisations in the public and private sectors build capability and adjust quickly when change is called for.

“Traditionally, companies would focus on ‘strategy’ and ‘leadership’ separately,,” Bendelta’s Anthony Mitchell tells us. “Strategy consultants would deploy large numbers of analysts and deliver a complex solution that frequently didn’t get used. Leadership consultants got people to navel-gaze about their identity, without linking it to what the company’s strategic imperatives, providing no demonstrable ROI. Bendelta brings both together.”

Strategy without leadership is simply a plan that nobody owns. Leadership without strategy is directionless.

“The two of us (Anthony and co-Founder Natalie) decided we wanted to create a consulting company that wasn’t like other consulting companies – one that was true to our ideals of a firm that really focuses on making a difference to society, where there was no politics, where everyone would be treated like an adult, where anything was seen as achievable and where we would never let small size get in the way of big impact.”

“So we started in a tiny window-less office and two laptops and took it from there.”

Having been in operations since 2003, Bendelta has racked up awards, Bendelta is here to stay, with its innovative approach to leadership consulting. That makes Bendelta a seriously Cool Company.


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