Home 30under30 2012 Mathew Beeche, 2012 Anthill 30under30 Honourable Mention

Mathew Beeche, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Mathew Beeche, NSW (b. 1985)

Name: Mathew Beeche
Age: 27 (Born: August 1985)
Gender: Male
State: NSW
Known for: Shoe String Media Group

Australia’s shrewdest business editor not named Tuckerman is a 27-year-old blogger from NSW with a knack for diversifying his media and content offerings.

Mathew Beeche began Shoe String Media as a one-man show cataloguing business stars on the ascent, then turned it into a monthly print magazine.

Shoe String now operates as an online daily with a network of bloggers and full multimedia palate, and TV and radio outlets have taken note.

“Through Shoe String we tell great stories about what is happening in the world of startups,” says Beeche, 27, which occurs through regular news commentary on media outlets and monthly awards for new startups.

The company also sells advertising for other media companies — when it isn’t fortuitously acquiring them, that is. Shoe String made a successful bid to purchase Aussie Backpacker Magazine just when it planned on shutting down.

Despite having, by his estimate, “no bloody idea what I was doing,” the acquisition has been fruitful for Beeche and Co.

To know what news is, sometimes it helps to be newsworthy yourself.

Anthill asks: Mathew Beeche, what is your super power?

Super Sonic Hearing. I listen to what people are saying and then break it down in record speed, deciphering their triggers and the issues they are looking to solve. Then BOOM, I sell them on the spot!

Shoe String TV at Launch48 Melbourne


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To check out the full list of Anthill’s 30under30 winners, click here.