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Localz [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

A group of friends got together for the Isobar Create32 hackathon at York Butter Factory in Melbourne. We were interested in hacking together micro-location tech to save time and take friction out of every day tasks.

From that weekend’s effort, the Localz platform and business was born. We focused on making it as easy to use as possible for the biggest companies in the world.

2. WHAT & HOW

The purpose of this innovation is to…

…help companies create better customer experiences by connecting content and payments ‘stuff’ in the digital world to something or someone in the real world. Think of it like a real-world website cookie.

It does this by…

…connecting large companies existing tech, their CRM, data warehouse and the like to their existing mobile apps by means of a simple piece of plug and play software.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…it automatically selects the best available location tech to provide the desired experience. It’s already integrated with the company’s existing software, so it doesn’t take months and cost millions to integrate and it’s always up to date so innovative new stuff like iBeacon can be used without additional effort.

Its various benefits to the customer/end-user include…

…saving time and saving money! There are literally thousands of different use cases that our customers are starting to deploy. Think boarding passes magically appearing at the airport, your delivery redirected to you in realtime when you’re out, etc.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…systems integration consulting firms being employed for months at a time to hard code in solutions to work with the spaghetti mess of legacy technology.

Its predecessors/competitors include…

…consulting firms like Accenture, KPMG, IBM and others who are now distributors of our product rather than competitors.

5. TARGET MARKET

It is made for…

…large enterprise customers with both a physical and digital world presence. Industries like retail, supermarkets, logistics, gaming and entertainment, sports, banking and payments, airlines, airports. There’s quite a few of them in every country!

It is available for sale through…

…our website localz.com and also through our partners such as Teradata, Salesforce, IBM and PayPal.

Our marketing strategy is to…

…educate the market on the art of the possible through content sharing, speaking at partner events and being added into partner marketing collateral.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.