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Time Styling [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

I walked into a senior executive meeting at a large corporation, after dropping my son at school, only to have everyone around the table look at their watches and then look back at me. I had the blinding realisation that I was the only member of the senior executive team who didn’t have a full-time wife.

2. WHAT & HOW

The purpose of this innovation is to…

…ensure companies retain female talent by teaching talent to better manage ‘the juggle’. 70% of workers say ‘work/life’ balance is THE most important employment benefit. Companies who find their staff 30 extra hours a month are ahead of the game.

It does this by…

…stepping women through a 5-step process (called SMART), which helps them identify and harness hours of lost time on the home front — engendering loyalty, trust and stickiness for employers. The ultimate result? For companies — the ability to attract and retain the best women. For women — 30 hours a month to live the life they want.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…we focus on the home. Successful women have the appearance of success in everything they do, but scratch below the surface and they’re freaking out. They have focussed on success at work. But at home? No. The juggle has become increasingly hard to sustain. We find you hours of lost time at home — success all round.

Its various benefits to the customer/end-user include…

…30 (plus) hours a month in lost time, which equates to less stress; less mother’s guilt; more time with their family and doing what they love; greater presentism at work; a lower risk for companies of losing talented women.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…nothing. Time management has always focused on the work front, not the home front.

Its predecessors/competitors include…

…work-based time management strategies and processes.

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5. TARGET MARKET

It is made for…

…any company trying to attract, engage with and retain female talent. 43% of first-time mums are aged 30 years or older — women who are well-established in the talent pipeline. 29% of these women opt out of their career due to the challenge of trying to have success at work and at home. With gender diversity so high on the corporate radar, with regulatory and compliance obligations, and with 70% of employees seeking employers with great work/life balance initiatives, companies can’t afford not to help women manage their time smarter.

It is available for sale through…

…website: timestylers.com.au, including the following products:

  • book (Me Time)
  • online courses
  • company workshops
  • outsourcing portal BaM (www.babysittersandmore.com.au)
  • 1:1 premium coaching

Our marketing strategy is to…

…leverage current corporate clients (who utilise BaM); leverage the hell out of my book ‘Me Time’ to secure CEO; Head of HR; Head of Diversity meetings; leverage Me Time to secure speaking engagements with companies, women’s networks, representative groups; write for in-target publications including Women’s Agenda; networking events; social media.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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