This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
1. THE BEGINNING
This innovation initially came to life when…
We realised there’s an opportunity to help millions of people with their day-to-day travel by making it easy to share lifts with people you know. Many of these lifts involve children, elderly and people with disabilities. A trusted driver or travel buddy is required. These aren’t the sort of lifts most people can afford to pay for – they’re the sort of lifts you share.
And, with so many driver-only cars it’s a great opportunity to help the environment by easing traffic and congestion.
Our vision is to foster greater sharing, participation, connection and stronger sustainable communities
2. WHAT & HOW
The purpose of this innovation is to…
…help manage & share the millions of free lifts occurring every day between family, friends and colleagues – people you know and trust.
It does this by…
Enabling anyone to add friends in Localift and organise them into groups who regularly travel to common activities and destinations – school, sport, work, uni, etc. They can then easily request or offer a lift in a simple and sophisticated lift-sharing App.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Localift integrates friends, groups, maps, routeing, live lift tracking, scheduling, messaging and calendaring in one App totally context sensitive to life’s lifts.
It replaces multiple messaging methods which are out of context, disparate, not integrated and make it difficult to get and offer help when you need it.
Its various benefits to the customer/end-user include…
Localift makes it simple to share and manage lifts with people you know and trust, making it easier to participate in life’s daily activities.
Sharing lifts reduce traffic and congestion, allows costs to be shared/saved and helps the environment.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Multiple phone calls, SMS, spreadsheets, Facebook groups, Messenger, What’s App, email and multiple unrelated tools and channels. These are difficult to coordinate and when something changes difficult to rearrange and let others know.
Its predecessors/competitors include…
Uber and other ride-hailing apps are fine for “”paid rides with strangers””, for those who can afford them.
Localift is “”free lifts with friends””, Uber is “”paid rides with strangers””.
Other predecessors include clunky websites.
5. TARGET MARKET
It is made for…
The global addressable market is just over 2 billion and growing as smartphone usage grows and populations age in emerging economies. TAM is people aged 15 and over with a smartphone. Core segments within this are:
• Families with school age children
• Young adults
• Businesses with large numbers of employees
• Governments looking for smart cities and sustainable transport solutions
It is available for sale through…
App Stores around the world. We have Business Development Managers targeting companies and government.
Our marketing strategy is to…
Strategic partnerships with companies who have large customer/member bases as a customer benefit/service. We are in discussions with banks, telcos, motoring organisations and more.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.