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Linkfluencer Online LinkedIn Training [SMART 100, 2015]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

With competition fiercer then ever before and traditional methods of advertising/marketing too expensive and not producing a good ROI for small business owners we launched our online training platform with the vision to change and transform how entrepreneurs market their product/service by leveraging the power of LinkedIn.

The online training platform was largely build based on a need in the market to help small business owners learn how to better market their business

2. WHAT & HOW

The purpose of this innovation is to…

…provide entrepreneurs an online community where they can gain access to the latest education, support and resources necessary to learn best strategies and techniques on how to leverage LinkedIn.

It does this by…

…providing online video programs, running monthly mentoring session, access to email and live chat support, conducting a yearly one day conference and regular monthly reports on the best practices they can deploy on LinkedIn.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

There are many program out there that teach business owners how to leverage LinkedIn for lead generation but LinkedIn has far more capabilities then just lead generation.

Through our online programs we teach entrepreneurs how to use it to generate media exposure, joint venture partnerships, leads and build their personal brand.

Its various benefits to the customer/end-user include…

Members of our online platform benefit by generating more leads for their business, leveraging LinkedIn to gain free media exposure and accelerating their business growth by acquiring joint venture partnerships.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Before we launched this platform there was no online training platform that provided business owners the support, resources and education they need to learn about LinkedIn all in one place.

Its predecessors/competitors include…

Most competitors conduct one on one consulting or face to face group training. Given that our platform and strategy is mainly based online we can quickly scale to impact the lives of millions of business owners around the world.

5. TARGET MARKET

It is made for…

There are now over 330 million members on LinkedIn and it is estimated that 30 per cent of those members are small business owners.

So I would say that our immediate marketplace is 100 million though in saying that I would say that the market is much bigger because we have not factored in the business owners who are currently not on LinkedIn.

It is available for sale through…

…an online software platform called: Kajabi.

Our marketing strategy is to…

Our marketing strategy consists of running social media, SEO, PPC and joint venture partnership campaigns to generate leads into a fortnightly Webinar where we sell our online platform on the back end of the session.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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