What is the 30under30?
30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.
Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.
Jared Hopping, VIC (b. 1989)
Name: Jared Hopping
Age: 24 (Born: July 1989)
Known for: MVP Genius
At the end of 2012, Jared Hopping quit his graduate job to chase his dreams. As a sports fanatic, Hopping naturally came up with a sporty startup, MVP Genius.
“The sports betting industry needed to change. Bookmakers selflessly spend million upon millions of dollars acquiring new punters, with the knowledge that they will lose over time,” says Hopping.
“MVP Genius helps give punters the edge with cutting edge data and analysis, global tipsters and the social presence to challenge bookies. We help punters make money and take on the bookies together; logically, mathematically.”
Hopping started MVP Genius right out of his own pocket. Since then, the company has gone on to win praise, accolades, and perhaps more importantly, turnover of $100,000 in its first week of operation. That’s thanks to a pre-launch audience of 9000 people, garnered on a budget of effective $0.
Hopping teamed up with other Facebook pages to build a buzz around MVP Genius. They did this through organic engagement in social media, skirting Facebook’s pricey advertising options altogether..
The informed Hopping sums up his brand’s launch best, himself:
“We got this launch down to a fine art. Building suspense and trust on social platforms, then taking that conversation not ‘offline’, but privately in Facebook messages, at the perfect time. We then could be more targeted in our approach and help push our services on a personal level.”
“The combination of excitement and exclusivity coupled with trust and privacy were the fundamental reasons for the launches success. We stuck at this approach for 3 weeks before going live and went from a free service to a paid service literally overnight.”
That’s putting sports betting, and more importantly, social media branding, down to a science.
Anthill asks: Jared Hopping, what’s your super power?
Hitting Winners and not sleeping! No not flying or x-ray vision or being Captain Underpants. The nature of our business requires 24/7 attention 365 days a day, I am a freak of nature at getting things done at 3:37am (like it is now).
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To check out the full list of Anthill’s 30under30 winners, click here.