Home 30under30 2012 Izhar Basha, 2012 Anthill 30under30 Honourable Mention

Izhar Basha, 2012 Anthill 30under30 Honourable Mention


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What is 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians. This year saw a surplus of highly qualified entrants, so we thought we would highlight some of the bright and innovative nominees who just missed the Top 30 by a wink. Behold, our 2012 30under30 Honourable Mentions! More.

Izhar Basha, NSW (b. 1983)

Name: Izhar Basha
Age: 29 (Born: September 1983)
Gender: Male
State: NSW
Known for: Direct Nutrition Australia (DNA)

Though always into entrepreneurship and physical fitness, it was in corporate law that Izhar Basha established his career.

After being diagnosed with an auto-immune disease, however, Basha regained his earliest passions and founded Direct Nutrition Australia (DNA) late last year.

The store, located in the Sydney suburb of Randwick, sells dietary and muscle-building supplements and includes a full online catalogue of its products. Business for Basha has been brisk: DNA broke even after a month of operations and is on pace to eclipse $1 million in revenue in the 12-month period ending June 2013.

“I love to identify problems, find solutions to those problems, seek opportunities and create value,” says Basha, who has partnered with Fitness First Randwick and trainer Sarah-Ann Belleli to promote DNA.

Also a co-founder of the online legwear shop FireHosiery, a real estate practice and a transport logistics firm, Basha is the owner of a well-toned business body all around.

Anthill asks: Izhar Basha, what’s your super power?

My key strength is my ability to charm and cast a magical spell over whoever I meet. It gets me in trouble sometimes, but the majority of the time it helps out in business as I am able to negotiate with and persuade the counter party to support my view.

Image courtesy of firehosiery.com


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To check out the full list of Anthill’s 30under30 winners, click here.