Herding cats is like well… herding cats.
Did you know the Egyptians, one of the greatest human civilisations ever, set out to do exactly that and ended up worshiping them instead? The cats herded them.
Ha! Just kidding… I cut way too many history classes in high school.
But that didn’t stop the guys in this ad from taking it on. Everyone else chooses to herd cattle, goats, sheep… you know, the easy ones. Not these guys. They will put their bodies on the line if that’s what it takes to keep their feline livestock in line.
So are you herding cats with your business? Are you solving the problem no one else is? Are you filling a gap in the market everyone else is ignoring? Are you making the impossible possible for your customers?