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Great startup advice from Jerry Greenfield, co-founder of Ben & Jerry’s ice cream

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Anthillian, Rentoid.com founder and 2009 Cool Company Awards judge Steve Sammartino yesterday had the good fortune to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. He asked Greenfield for his number one tip for entrepreneurs starting up a business. Greenfield, generous guy that he is, offered two. Sammartino videoed it.

Via Start Up Blog. (Hat tip Matt da Silva.)