The following SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity. More about the SMART 100.
This innovation initially came to life when…
Our customers kept asking us about the best way to fill bean bags.
WHAT & HOW
The purpose of this innovation is to…
Help people fill bean bag covers with beans without spilling the beans all over the place and creating a snowstorm.
It does this by…
Using a unique and patented Australian-designed dual zipping system. The funnel web bag zips into the bean bag cover ensuring an easy and no-spill fill.
PURPOSE & BENEFITS
This innovation improves on what came before because…
Prior to our invention people would have difficulty filling bean bags without spilling beans. Our invention has pioneered the bean bag filling process.
Its various benefits to the customer/end-user include…
The best thing is that you don’t spill any beans with our system. It can also be conducted by one person rather than the two required by alternate filling methods.
COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
In the past there was no solution other than a messy, labour-intensive process.
Its predecessors/competitors include…
There is no real competition in this niche. We have a patent and are looking to licence this to other bean manufacturers.
TARGET MARKET
It is made for…
House-proud people who want a quality product at a reasonable price. Our target market is wide: anyone from students to wealthy individuals wanting poolside furniture.
DISTRIBUTION STRATEGY
It is available for sale through…
Our online store and selected retailers.
Our marketing strategy is to…
Build knowledge through our retailers and lift the profile of our invention through a targeted DM campaign.
SUPPORTING IMAGES AND/OR VIDEO
SHOW YOUR SUPPORT FOR THIS INNOVATION
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To check out the Anthill SMART 100 Readers’ Choice winner for 2010, click here.
