This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Whilst launching a range of trade products, now available world-wide, I made a massive legal mistake that halted distribution here in Australia. I had to find money to pay the legal fees and replace the loss of income. I had been asked by trade store retailers to create marketing systems using techniques that we had been using to sell our products to help them in their business, and they go good results. Then I started working with trade business owners to convert more of their quotes into paying customers and the results were outstanding. So Fully Booked Tradies was born.
The purpose of this innovation is to…
stop tradies from spending time on quotes they won’t win because quoting for a job is costing in time and resources. This helps tradies to convert more of their quotes into paying customers by showing the value and educating
It does this by…
The system includes marketing strategies prior to the quote being done, positioning the tradesman as the expert. A full customers service pack given to the customer at the time of the quote to help to build trust and repoire. And a follow up system of emails, texts, post cards to convert the quote into a paying customer.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
It allows the quote to become part of the sales system, converting more quotes into paying customers. Before working with us tradies only give out only one piece of paper as their quote, they do not provide any other details as to why they are the best choice, they dont educate the customer or empower them.
Its various benefits to the customer/end-user include…
The system allows tradies to turn each of the quotes into a private sales army out there doing the selling.. As it is in addition to the quote it increases the chances of wining the job, without additional work
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
This is not something that has been widely available to the target market and was something previously available to big businesses or franchisees.
Its predecessors/competitors include…
Large companies with marketing departments use some of the similar methods used in the system but they rely heavily on hard selling methods and pushy selling tatics
5. TARGET MARKET
It is made for…
the target audience for the business is 98.6% of the construction businesses that have smaller than 20 employees. These businesses dont have the resources or the budget to be able have full time marketing staff and using this system allows them to turn their quotes into their own sales army, out there doing the selling for them.
It is available for sale through…
consultation and the Profit Pipeline Audit which is an online self qualifying checklist. This leads to a consultation where they are given 5 strategies they can implement, 3 themselves and 2 they require our assistance with.
Our marketing strategy is to…
educated the construction industry about the DIY ceiling in business. The main marketing strategy is speaking at industry events, workshops and podcasts. We also run online and offline lead generation campaigns as well as writing content such as articles for the leading trade journals and industry magazines.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
