Home Articles Freelance jobs, and freelancers, soaring in Australia

Freelance jobs, and freelancers, soaring in Australia


Freelancers and freelance jobs are soaring in Australia, according to the freelance jobs site Elance.

This will hardly come as a surprise to anybody. After all, the recent phenomenon is driven by two seemingly inexorable forces – individuals seeking freedom and flexibility in their jobs, and businesses seeking much the same, besides the opportunity to tap a larger talent pool.

Elance – a pioneering network that brings together a variety of freelance professionals and businesses – has reported a 50 per cent surge in demand for freelancers in Australia in 2013. Simultaneously, the number of jobs posted by Australian businesses grew 32 per cent to over 85,000, new memberships grew 59 per cent and freelancers’ earnings rose 45 per cent.

“Australian freelancers are highly skilled and internationally competitive, especially in the creative and technology fields. Australian businesses will increasingly demand qualified freelance talent, and there is a good opportunity for our freelancers to meet this demand locally,” said Kyri Theos, Elance’s country manager for Australia.

Theos expects the demand for talent – both locally and online – will continue to grow in 2014.

Elance’s numbers give a glimpse of the growing Australian freelance market. Here are some highlights:

Talent market is also glocal. Elance says its data indicates that Australian businesses, even when hiring online, show a preference for local talent. So much so, Australian businesses – more than any other country – hire local freelancers, says Elance.

Where are the writers? In 2013, local businesses posted 11,990 writing and translating jobs on Elance, up 37 per cent. However Australian freelancers made up only 15 per cent of the supply, leading Australian businesses to hire international talent.

Graphic designers a rage. Australian graphic designers won 1,184 jobs on Elance in 2013, up 107 per cent over the year before. Some segments in graphic design grew at an even more furious pace, among them label and package design (186 per cent), and illustration (113 per cent).

Social media, blogging growing. Australian demand for social media and blog experts grew 26 per cent to 4,485 jobs.

Book-keepers in demand. The demand for qualified accounting and finance professionals grew 54 per cent, driven by a growing compliance burden. Demand for business analysis rose by a higher 92 per cent. However, Australian accounting and finance professionals currently make up less than 1 per cent of supply, according to Elance.

Elance, headquartered in Mountain View, California, claims a network of over 800,000 businesses and 3 million freelancers in 170+ countries. Each year, over 1.3 million jobs are posted on its site.