Part one of three.
Top-ranked digital marketing agency, Resource Interactive, predicts mobile devices will rewrite the retail rulebook. And fast. Plus, 68% of B2C companies in North America claiming to have acquired customers via Facebook.
The youth beverage market is filled with energy drinks designed to ward off sleep, promote bloodshot eyeballs and make your leg bounce uncontrollably. Young Australian entrepreneur Chad Yesilova had no intention of going there. He turned the idea on its head with Esc, the anti-energy drink. (Apparently, it includes ‘weed’ of some kind?)
The ‘zing’ factor that social media brings to any marketing campaign is the potential it provides for exponential growth. If one person likes the offer and is compelled to invite their friends to also register for the offer, and if their friends, in turn, feel compelled to register and invite their friends to register for the offer, then you suddenly have on your hands a campaign with significant reach, far beyond anything that traditional media can provide.
Company culture describes the workplace environment – including how employees work, interact and collaborate as well as the policies to which they adhere. Positive environments improve productivity and help businesses and employees earn more money.
Many start-ups today are moving away from traditional marketing towards growth hacking. A trend that was adopted way back by marketers and innovators in the Silicon Valley, growth hacking simply refers to using creative and technical marketing techniques with the sole purpose of growth. Who can benefit? If you plan a quick launch or have…
Poor Myspace. It’s been on its last air-guitar-riffing, crowd-surf-groping, drug-fuelled stagger for several years now. Indeed, the only thing that has kept its face from plunging into the vomit-filled toilet bowl of obscurity has been the way musicians have used the platform to self-promote… until now.
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