This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
A core group of tech geeks decided to help IT professionals struggling to get their company’s IT – with all of its languages and functions – to work together. We took our advanced understanding of IT Service Management (ITSM) and a portfolio of proprietary IT management tools, and then built an integrated enterprise IT management solution for a selection of large government departments.
More recently, we have taken the IP from this solution and productised our own unique integration technology, which is now helping some of Australia’s largest public and private sector organisations manage their IT.
2. WHAT & HOW
The purpose of this innovation is to…
Enable enterprises to seamlessly and agnostically connect all of their IT management systems – whether in the cloud or on-premise, and regardless of the vendor tools that need to be connected – to create a single unified enterprise IT environment.
It does this by…
Using unique ‘function-based adaptors’, which eliminate the need for dedicated product connectors for integrating each IT system. Integration workflows are pre-packaged for common IT management scenarios so that users don’t have to create them from scratch, and workflow editing is 100% codeless for non-technical users. A single user interface provides complete visibility of all management functions.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
…it rejects the old paradigm of a one-size-fits-all platform and focusses exclusively on solving the challenges of IT management and unifying enterprise IT. As a specialist tool, the product’s rapid integration capabilities provide enterprises with dramatic new flexibility in how they can shape and adapt their IT environments, and at a fraction of the cost.
Its various benefits to the customer/end-user include…
…becoming more agile by being able to adopt best-of-breed technologies to replace or supplement their archaic platforms and legacy systems. Enterprises can select and integrate the best technologies for their needs, which has a significant impact on productivity and cost.
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Employing expensive custom coding services to write product integrations often resulted in inefficient code, or generic integration tools that offer point-to-point integrations and individual connectors for each system. Both leave a maintenance burden as integrations break over time. Alternatively, implementing a ‘one-size-fits-all’ IT management platform that fails to flex with the changing needs of the enterprise, stifling agility and productivity.
Its predecessors/competitors include…
Integration platforms falling into the ‘Integration Platform as a Service’ (iPaaS) category. They attempt to tackle every integration use case but fail to satisfy the specific requirements of IT management, so we believe that we have created a new niche.
5. TARGET MARKET
It is made for…
IT professionals (CIOs, CTOs) responsible for managing and transforming an organisation’s Enterprise IT, whose top priority has shifted to accelerating change. They acknowledge the rising role of integration in enabling this. They also want to give their lines of business freedom to innovate, while retaining corporate visibility over their IT, which the product enables.
Also, IT Tools Managers, Service Managers, Delivery Leads and Monitoring Engineers who use the product to deliver other outcomes, e.g. continuous, real-time monitoring of large-scale data centres and utility clouds, along with on-line analysis of the data captured by the monitoring systems.
It is available for sale through…
Direct sale from Epicon. We have a dedicated sales and marketing team that manages the full sales lifecycle. A channel sales strategy is currently being evaluated.
Our marketing strategy is to…
Be disruptive. Our focus will be on APAC and Europe to deliver our next growth phase, through direct and partner-led opportunities. We’ll engage audiences through a mix of channels, including traditional field sales and events for business development; an active PR strategy; and various digital initiatives for brand recognition and lead generation, including content marketing and automated lead nurturing.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
