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Data Creative Platform [SMART 100, 2017]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

With over 13 years in video, digital and online marketing industry, Data Creative was founded in 2015 from the my vision that video was a superior form of one to one communication that could drive higher engagement with consumers.

2. WHAT & HOW

The purpose of this innovation is to…

The Data Creative platform creates data driven personalised videos in seconds that deliver relevant, timely and valuable information to any individual who receives them.

It does this by…

Data Creative can use data from any database, be it a CRM, real time website behaviour or public social media, it then uses this to personalise footage, animations, decision points within the video and audio to deliver cohesive and relevant videos via email, SMS, online or social-media.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

…unlike traditional video production that can take days or at best maybe hours, videos are created in real time in just 4 seconds or less. This gives way to new opportunities to communicate one to one in an emotionally engaging way with a target audience at just the right moment of time with just the right information!

Its various benefits to the customer/end-user include…

Data Creative’s personalised videos have attracted 3.5 times more views than generic videos and seen a 65% uplift in email opens

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…expensive and time consuming classic video production

Its predecessors/competitors include…

Video Production companies
Idomoo – idomoo.com
Sunday Sky – http://sundaysky.com/

5. TARGET MARKET

It is made for…

We are currently focused on large corporate and enterprise level clients with a database of 50,000 or more, and an ongoing need to communicate with this audience. Our offering is currently split between one off campaigns for things like special events and edm’s etc., and ongoing video communication solutions. It’s here Data Creative videos are automatically triggered or created on demand by integrating via an API. In twelve short months our list of clients is varied and the types of solutions we’re providing equally diverse.

It is available for sale through…

…working direct and through selective channel partners

Our marketing strategy is to…

Currently all sales and marketing activities are completed by the founder and CMO and are all very ad hoc as videos are paid on generations. Our plan is to expand this team and explore channel partners and resellers who can access the platform to complement their own products and services and make a healthy margin on a recurring licensing model.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

Maven Judge Vote: Data Creative Platform – Smart 100 2017
(Please note – The form below is for judging purposes only and is restricted to the public)

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