This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
Learn more about the SMART 100 >>
1. THE BEGINNING
This innovation initially came to life when…
AIS introduced the concept of fresh water disinfection technology to the market by using only the natural salts and minerals already present in the water. This world-first, award-winning, Australian designed and manufactured technology was initially offered to the commercial market only. Now AIS has launched it to the residential market, potentially revolutionising the home pool and spa industry.
AIS’ innovative EcoLine™ chlorinator allows pool owners to bid farewell to the dangerous practice of liquid or granular chlorine storage, handling and dosing by disinfecting pool water automatically, onsite and inline.
2. WHAT & HOW
The purpose of this innovation is to…
…allow home pool/spa owners the choice of having an ultra-low salinity, ‘natural’ fresh water swimming environment that is also hygienic. It also helps to improve safety by reducing contact with pool chemicals and negates the purchase or chlorine.
It does this by…
…automatically producing chlorine from salts and minerals already present in fresh water via a process known as electrolysis. Electrolysis was documented over 180 years ago by Michael Faraday yet AIS has pushed Faraday’s Laws of Electrolysis to new levels by inventing technology that disinfects fresh water at TDS levels as low as 1,200ppm (rather than 5,000ppm with salt water chlorinators).
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Historically, inline fresh water disinfection was only available to the commercial market and home pool owners could only access inline chlorination with salt water pools. EcoLine allows home pool owners the luxury of automatic, fresh water disinfection. There is no longer any need to ‘guess’ chlorine levels or handle chemicals therefore improving health and safety pool owners and swimmers.
Its various benefits to the customer/end-user include…
…creating a more ‘natural’ swimming experience with softer feeling, ‘fresher’ water that is kinder to skin, eyes, hair, costumes, pool equipment and surrounds. In the case of indoor pools, significantly less environmental corrosion is experienced (than salt water pool environments).
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
…the dangerous and expensive practice of dosing fresh water pools with copious amounts of chlorine or ‘alternative’ technologies such as Ionizers, UV or Ozone systems, many of which are ineffective, expensive, not scientifically proven or do not meet Australian Standards. Australian Standards dictate that a residual chlorine level must be present at all times for safe and effective water disinfection.
Its predecessors/competitors include…
In 2009 AIS introduced the world’s first fresh water, inline chlorine generator for commercial and industrial water disinfection applications. Six years later, AIS’ innovation has extended its technology to the residential market.
5. TARGET MARKET
It is made for…
…home pool owners who want to experience the benefits of swimming in a fresh water pool environment (as opposed to salt/mineral water) and minimise the health and safety risks associated with chemical handling and dosing. EcoLine is for those who demand quality, superior performance and the latest technology as created by a multi-award-winning Australian designer and manufacturer. EcoLine is for those who want peace of mind with access to warranty and customer support programs and for those who have been waiting for automatic, inline, fresh water chlorination. It is especially attractive to those with indoor pools or spas.
It is available for sale through…
…a select group of AIS’ trusted national and international distributors as well as enquiries fielded online by AIS.
Our marketing strategy is to…
…leverage national and international distribution channels, use marketing and public relations activities, attend industry events and forums and explore industry educational opportunities to promote the fact that it is now possible to access automatic, inline, fresh water chlorination in the home environment thanks to AIS’ award-winning technology. AIS will continue to be leaders in innovation in the water disinfection industry.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
