Premium on-demand food delivery service, Deliveroo recently announced its expansion into Brisbane, after consistently registering impressive growth in Melbourne and Sydney.
The company is investing into the local Brisbane market by opening a new office, and kicks off with 50 restaurants including Jamie’s Italian, Kwan Brothers, Buffalo Bar, Flying Cock, La Macelleria, and The Smoke.
The service will initially be available in Brisbane’s CBD, Fortitude Valley, New Farm, Teneriffe and Spring Hill, and is looking to quickly expand across surrounding areas.
Since entering the market in November 2015, Deliveroo has grown 30 percent week-on-week and increased its restaurant portfolio from 80 to over 600 across both Melbourne and Sydney, with notable restaurant partners including Toko, Jamie’s Italian, Entrecôte, Le Bon Ton, Mary’s Burgers and Guzman y Gomez.
The company has also doubled its staff across operations and customer service, ensuring there is a strong local team on the ground in each new market it enters.
“Australia has truly become a foodie nation and Deliveroo has helped Australian’s change the way they think about food, by allowing them to experience fine dining in the convenience of their own home or at work. After successfully launching Deliveroo in Melbourne and Sydney, we are ready to expand our network further with our launch in Brisbane this month, ” said Levi Aron, Country Manager, Deliveroo.
Hopping from milestone to milestone
Deliveroo launched in Australia in November 2015 following a D round capital raise of A$140 million. At the time, the company outlined aggressive expansion plans to build its position as the premium on demand food delivery service across APAC, with a focus on more exclusive restaurants that typically do not offer a delivery service.
“The incredible growth we have experienced so far really boils down to a couple of factors,” Levi told Anthill.
“Firstly, at our core we are a tech company that operates in the food space. Our solid tech foundations and proprietary algorithms enables us to leverage our platforms across our three apps (consumer, restaurant and driver) and scale up and down accordingly to demand without negatively effecting the quality of service.
“Secondly, it rests on the awesome Deliveroo team and culture that we have been able to infuse across all three offices in Australia. Each person in our team really feels that they are making a positive change within the food industry on a daily basis. This sense of pride and determination is what makes us all jump out of bed each day and do what we do best!”
To date, Deliveroo has raised A$280 million (US$200 million) from investors including Accel, DST Global, Greenoaks Capital, Hoxton Ventures, Index Ventures, JamJar Investments and Hummingbird Ventures.
The UK-born start-up currently operates in 14 countries and 65 cities around the world, with 10,000 active restaurants and 5,000 drivers worldwide. The company is growing 25 per cent week-on-week internationally.
“Whilst we have had rapid growth and success across Melbourne and Sydney, as well as recently launching in Brisbane, we are just starting out in Australia. Over the coming months we will increase our presence on the streets with more riders and aim to sign up more and more restaurants,” Levi further remarked.
“It is our goal to solidifying our presence in Australia even further by shortly announcing some fantastic partnerships too. These will help to catapult Deliveroo’s success in Australia and position us as the market leader when it comes to premium food delivery.”