Marketing & Media

In business, we all want to stand out from the crowd. Some entrepreneurs seem to achieve this effortlessly, while others just sink further into anonymity the faster they peddle. Here are some pointers to help you get noticed.

Brand leadership through social media Not so long ago, the relationship that brands had with their customers was a one-way street. The brand was the...

HassleMe.co.uk is a simple internet service that allows you to enter a recurring message to yourself and set the time intervals between reminders. For example, you may choose to receive a reminder email every day to "Do some exercise" or to be asked every six months: "How many people want to buy your business?"

HassleMe.co.uk is a simple internet service that allows you to enter a recurring message to yourself and set the time intervals between reminders. For example, you may choose to receive a reminder email every day to "Do some exercise" or to be asked every six months: "How many people want to buy your business?"

If so, you could soon suffer the fate of little Billy.

For all the sober analysis and prognostication being offered about the troubles facing the newspaper industry, often the most revealing truths surface through satire....

Earlier today, I received a bunch of tweets, simply featuring the Twitter names of other users. For example... nanachtorontoRT @ixplora: RT @jenbishopsydney: Follow friday @marissatree...

Getting your advertising under the noses of new customers can be a difficult task - so how about getting it under their palms? ...

I'm one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn't I be, as a passionate supporter and proprietor...

I'm one of few people still sympathetic to the recent laments of newspaper publishers. And why wouldn't I be, as a passionate supporter and proprietor...

Ben Kaufman, who also founded mophie and kluster, is back with a new variation on NameThis: quirky. The premise is this: entrepreneurs and creative people in general are bubbling with far more product ideas than they can possibly pursue. Consequently, these ideas end up dormant or exploited by someone else. Described by Kaulfman as a "social product development company", quirky invites users to submit their product ideas for US$99 each - this ensures that only the best ideas are lodged. The quirky community selects one product from the pool of submitted ideas every seven days. From there, the community (known as "influencers") weigh in by voting, rating and influencing other people's product ideas.

Do you like receiving marketing via text message? I don’t. When my BlackBerry rings like a bicycle bell, I get a warm feeling inside...

If you're going to mount a moral crusade, make sure that you get your facts straight first...

If you're going to mount a moral crusade, make sure that you get your facts straight first...

What a fantastic way to promote your company. Where do we sign?!

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Much of the chatter on the topic of social media has focused on businesses that sell to consumers (B2C) as opposed to other businesses (B2B). Consumer-focused companies like Starbucks, Wells Fargo, Dell, Cirque du Soleil and traditional media outlets are leading the pack, but should B2Bs learn and employ similar tactics, or is social media the domain of the B2C market only?

Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow". Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.

Forget "Intel Inside". The world's biggest manufacturer of microprocessors has a new tagline: "Sponsors of Tomorrow". Intel's new three-year advertising campaign kicked off in May with the launch of a thoughtful new website, viral video ads and interactive display advertising in New York's Times Square and other branding hotspots around the globe.

Waking up on Friday, I found myself trawling through messages on my phone. The first few are from work, but then I get to one from a contact who asks me this: "What are bloggers saying about Microsoft's Bing?" This left me dumbfounded. What is Bing? As a write on personal finance and micropreneurship, anything that surrounds starting something new or spending to develop something new interests me. A quick search on Google helped me find the answer...