EMAIL SEGMENTATION

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

Spencer Maughan is an Australian expat based in California. When not consulting to Silicon Valley venture capitalists (including Top 10 VC firm Venrock), he spends his time attempting to free the world of Malaria. I caught up with Maughan three weeks ago, just as his Facebook application, Fight Malaria, was entering Beta Testing.

The plan to put a paper-thin interactive screen inside subscriber copies of Entertainment Weekly is a creative stunt of impressive magnitude, but hardly likely to be a game-changer for CBS, Time or Pepsi.

It's not an easy game standing up in front of a crowd of 120 people and pitch to a panel of hard-to-please angel investors, as 11 brave entrepreneurial souls did recently at the Melbourne Pitch Club event (held 25 June).

There's no denying the decline of print media and the move to digital publishing.

Whatever it is that you do in business, remember that there are certain fundamental resources which we count on and that without, nothing would work.

If you were given the opportunity to stand up for 90 seconds and pitch your company to a panel of angel investors and a raucous, how would you fare?

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

Seth Godin speaks to the Grandfather of entrepreneurs Richard Branson on how he turned the theft of stylish pepper shakers on Virgin Atlantic flights into a great marketing ploy, while also setting a decision-making example to his staff.

It would be impossible to watch these videos and not feel a slight warm and fuzzy feeling about the future of entrepreneurship in Australia. On Friday night, the bright young things at Entrepreneurs Week (eWeek) concluded seven days of entrepreneurial activities with the program's flagship event, the Innovators’ Challenge.

OK, so this isn't really business related, but we love to be amazed and this video of James May, from Top Gear UK, taking an emotional flight to the edge of space in a U2 spy plane is just wonderful.

You know this guy. You meet him every day. He writes IOUs with your ROI. And he's all over Twitter.

If Google's growing capability to monitor and cache all your communications, top-secret data and adventures in cyberspace has you worried, fear not! The satirical Onion News Network reports that Google HQ has come up with an answer... a facility where you can opt out of life in the Googleverse.

The good people at ChallengeYourWorld.com - an organisation that promotes the development of a new wave of innovative, sustainable businesses - and Motionographer have launched an initiative whereby artists are invited to share their ideas on how to challenge their world.

It's a source of great satisfaction that one of Google's most beloved products, Google Maps, was developed right here in Australia (Sydney).

It's a source of great satisfaction that one of Google's most beloved products, Google Maps, was developed right here in Australia (Sydney).

We love neat and innovative design here at Anthill and this cool fold up bike caught our eye as it's a pretty snappy looking prototype and has been developed with convenience as a top priority.

Those witty Onionians are on the money again with this fool-proof plan to solve all the US Government's cashflow woes. Gold.

Getting your message across to your audience is a complex and often scientific affair. Businesses and organisations spend millions of dollars and thousands of man-hours crafting campaigns that they believe will promote their service or sell their product.