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Nudge (SMART 100)
…cofounders Marita Cheng and Mark Parncutt heard about the Melbourne University Entrepreneur’s Challenge. While only in their first three months of university, they vowed to come up with an idea and enter. A few weeks later, Mark was hanging out with his friend, when she suddenly jumped up and exclaimed, ‘Drats! I forgot to take my antibiotics!’ Mark thought, ‘Wouldn’t it be great if she received a text message reminder on her mobile reminding her to take her medication?’ An idea for the challenge was born, and Marita and Mark took out first place in the Undergraduates Division of MUEC.
Why I don’t trust brands… even when they appear authentic.
We recently got slammed. Last week, I was cc’d on seven emails in the space of a minute. They were all from Wordpress, each one a comment from the mag nation blog waiting for approval. On further examination, the author of all seven comments was the same person, and they had posted the exact same comment on seven different blog posts.
BodyGuard Proximity Detection and Warning System (SMART 100)
The initial system was developed for a third party in order to replace reversing sirens on large mining trucks. It was soon realised that there was a huge requirement for a system such as this across many industrial sectors (mining, logistics and warehousing, freight terminals, gantry cranes and more) as a system to help reduce risk of collision between any moving machinery and personnel. The current system has been developed over several years of research, development and testing to the point that it is now ready for full commercial release with the aim of saving lives in the workplace.
Aussies to spend $5.8 billion on digital games over the next four years
According to a new report, Australians will spend $5.8 billion in the digital gaming industry over the next four years. The study also reports the several short comings of the Australian gaming industry and gives advice to overcome them.
The 17th AIMIA Award Winners
The 17th AIMIA Awards have distinguished several projects and companies in the interactive media industry and as awarded the Outstanding Contribution Award to Oliver Weidlich.
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Anthill's SMART 100: Readers' Choice Revealed (2012)
They embody the passions of earnest inventors and the dreams of budding business builders. They are the products of industries both old and new, from organisations large and small. They are the spoils of skunkworks and represent the rigours of R&D. Above all else, they sure have a lot of friends! The Readers’ Choice Index…
