In a show of ongoing support for the rapidly growing Victorian tech start-up ecosystem, Minister for Small Business, Innovation and Trade, Philip Dalidakis MP, recently officially opened the new Melbourne office of digital marketing companies, WME and Appscore.
Minister Dalidakis stated, “WME and Appscore’s plans to expand their workforce here in Melbourne is another vote of confidence in Victoria as a centre for technology and innovation. We have a high-skill workforce that leads the country in information communication technology.”
The new office is set to support Victoria’s growing tech sector and will create 70 new jobs in the next 12 months. Already the new office space holds 200 staff working across both companies in various departments such as account management, sales, marketing, finance and technical operations.
WME is a full service digital agency with expertise in SEO, website design, PPC, CRO and social while Appscore is a mobile-first digital agency. Founded in 2008 by Nick Bell, WME has grown to one of Australia’s largest digital marketing agencies, and now employs 439 people in seven countries, with annual revenue of $46 million.
What does this mean for WME and Appscore?
Bell, who is also the co-founder of Appscore says, “We are thrilled to be keeping our Australian and global HQ in Melbourne. Since launching here in 2008 we have uncovered a wealth of amazing local talent. There’s no signs of that slowing down and we look forward to growing the WME family here.”
Alex Louey, co-founder and managing director of Appscore, added, “With seven offices around the world, we experience first hand what is happening on a global scale. To ensure our long-term international success it’s critical that we keep building the depth of talent and opportunities here in Melbourne. Identifying and developing talent at home allows us to compete at an international level now and in the future.”
The Melbourne office will continue to be the central training ground for senior international executives, which is one of several initiatives that WME and Appscore have in place to cultivate a sense of unity and ensure quality of service across the seven offices worldwide.
Helping other start-ups grow bigger too
The new space also has a dedicated ‘tech hub’, where Bell and Louey will mentor early stage tech start-ups. This strategy will take effect from day one with start-ups Nothing But Web, LeadChat and Hosting Australia, already working out of the new site.
“We have the capacity and resources to ‘give back’ and help build new, local tech start-ups. Given our international footprint, we think there is a great opportunity to provide exposure for these startups and help drive awareness and interest in the local scene,” Bell said.