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Step into the future – how to incorporate virtual reality tech into your marketing...

It offers an immersive environment for the users: and this is where everything else pales. Getting users completely immersed into your content creates a new experience, a new way of interacting with your message and brand.

How do great entrepreneurs like Sir Richard Branson deal with a crisis? They do...

In this excerpt from Unwritten author Jack Delosa uses the example of Richard Branson to show how great entrepreneurs deal with crisis, fear and doubt

Digital disruption: 50% of Aussie economy on short fuse, 2/3rds face big bang

Digital disruption continues its inexorable march in many newer ways, and in many cases might even be gaining further pace. That, as much as the fact that most research has ducked estimating the “projected magnitude of disruption,” has led Deloitte to come up with a sweeping study (“Digital disruption – Short fuse, big bang?) of digital disruption on the Australian economy as a whole, not to mention individual sectors

Want VC from Google? Here’s the guy who decides whether to invest in your...

Amin Zoufonoun is a senior member of Google’s Corporate Development team, which is responsible for evaluating, negotiating and executing Google's mergers, acquisitions and investments. In an email interview, we asked him to share his views about future opportunities for Australian startups and what he looks for when evaluating investments.

Want VC from Google? Here's the guy who decides whether to invest in your...

Amin Zoufonoun is a senior member of Google’s Corporate Development team, which is responsible for evaluating, negotiating and executing Google's mergers, acquisitions and investments. In an email interview, we asked him to share his views about future opportunities for Australian startups and what he looks for when evaluating investments.

How to make school kids behave? Give them Wi-Fi!

A recent project in Arizona, USA to install Wifi hotspot on school buses has turn a rowdy bus ride into a "rolling study hall", reports the New York Times. While the Internet is often blamed for causing a whole heap of teenager problems, what's available on the internet seems irrelevant when it comes down to changing their behaviour.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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