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Dave Cupples, 2011 Anthill 30under30 Honourable Mention

Whenever Dave Cupples wins an award (which is not infrequent), he takes the stage with his trusted ape mascot in hand and tells jokes. Say what you will about monkeys-as-advertising-gags; they work. For Cupples, founder of Apeshop and all-around marketing wiz, it's about being memorable. "I’ve leveraged each buzz-building exploit to set up the next," he says. And what a tall staircase he has ascended in 28 years.
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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