Home SMART 100 2016 Fonebox’s Reporting Platform

Fonebox’s Reporting Platform [SMART 100, 2016]

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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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1. THE BEGINNING

This innovation initially came to life when…

we sought to provide rich and meaningful inbound data to clients in a format they can easily understand. Fonebox services some of the largest brands in Australia and internationally with 13, 1300, and 1800 numbers, as well as, Phone Answering, Call Routing, and Call Tracking Services. Businesses invest heavily in connecting with their audience, often using phone numbers as a call to action. Measuring advertising ROI is crucial, as is training and quality assurance. However, no telecommunication provider on the market offered a real-time reporting solution, which allowed businesses to operate dynamically and optimise their advertising spend and customer service.

2. WHAT & HOW

The purpose of this innovation is to…

provide rich and meaningful inbound data to clients in a format they can easily understand. To better inform the marketing and advertising spend of businesses, allowing them to optimise spend based on live data.

It does this by…

capturing live inbound call data, including: volume, outcome, location, destination, and routing, to name a few dimensions. However, more importantly the data is displayed in an interactive and meaningful way, which is easy to understand.

3. PURPOSE & BENEFITS

This innovation improves on what came before because…

larger telecommunication providers did not supply businesses live data, instead they supplied excel spreadsheets on a monthly or quarterly basis. This didn’t provide data-lead business the dynamic data they required in an easy to understand format. In some cases, businesses had to rely on quarterly data to optimize marketing and advertising spend.

Its various benefits to the customer/end-user include…

live data, delivered in a meaningful and useful format. This allows for the ability to optimise marketing and advertising spend as well as the ability to calibrate customer service.

4. COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

Excel spreadsheets provided on a monthly or quarterly basis. Once deliver to the client, the data would have to be analysed in-house. After which advertising or customer service adjustments would be made. This resulted in a lengthy optimisation or calibration period. This did not meet the data needs of dynamic data lead businesses.

Its predecessors/competitors include…

All the large telecommunication providers, which supply business customers with inbound call data via excel spreadsheet.

5. TARGET MARKET

It is made for…

All businesses. Whether they be large data-lead and dynamic organisations or small mom-dad businesses. Larger organisations can use data to optimise on or off-line campaigns or improve their customer service experience. Whereas, a small trade business may use the data made available in Fonebox’s reporting platform to track the effectiveness of a newspaper ad with a phone number call to action.

It is available for sale through…

To demonstrate our commitment to our client’s business success, our reporting platform is free to any business who hosts an inbound number with Fonebox.

Our marketing strategy is to…

Support our client’s business growth through the provision of rich inbound call data in an easy to understand and meaningful format. Our industry leading reporting platform is a key point of difference in our inbound number (13, 1300, and 1800 numbers) offering.

FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.

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