Home Articles Microlearning platform EdApp completes $4.25M follow on raise from SafetyCulture

Microlearning platform EdApp completes $4.25M follow on raise from SafetyCulture

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Darren Winterford and Luke Anear

EdApp, the mobile-first corporate training platform that facilitates more than 35,000 micro lessons daily, announced a follow on funding round of $4.25 million from workplace solutions tech company, SafetyCulture

EdApp is best known for its on-demand microlearning platform which offers companies across all industries, including retail, mining, FMCG and infrastructure, a more effective way to onboard, motivate and train employees. 

Since launching in 2015, EdApp has partnered with large Australian and global corporations, including: Pandora, Pernod Ricard, Shell, Mercedes Benz, Sodexo, Commonwealth Bank and Mars.

Why has EdApp attracted this funding from SafetyCulture?

EdApp’s microlearning platform allows customers to combine a mix of fully interactive and engaging templates, video learning and gamification to reinforce key concepts and message retention. Its ease of deployment makes it perfect for rolling out across large organisations and across multiple and disparate work sites. 

CEO and founder, Darren Winterford said given the widespread use of mobile technology, companies have discovered that mobile-first learning was the most effective way to engage with and educate employees.

“In most parts of the world, the smartphone is now the primary method of going online, so it makes sense to use these devices as a resource for workplace training and corporate learning,” Mr Winterford said.

 “Training delivered with EdApp is delivered in a short, sharp and highly targeted way in a format that is easily digestible and memorable. An engaged workforce is a more productive workforce and our technology is at the forefront of a revolution in workplace training and learning.

“The market opportunity for mobile learning is extraordinary, and is estimated to be around $70b USD by 2024. EdApp is extremely well positioned to capitalise on this growing demand. This second round of funding will help us grow market share and further penetrate international markets like North America and Europe,” he said.

Luke Anear, CEO and founder at SafetyCulture, said the follow on investment was testament to the EdApp team and the EdApp platform which is the best user experience he’s seen in the training space. 

“Training has always been part of our vision, to compliment inspections and incident reporting. Our customers all have training requirements, so we are pleased to be supporting EdApp on the next stage of their journey.”

“Our investment will fuel the continued growth of EdApp’s international brand awareness and unique mobile solution for corporate learning,” said Mr Anear.

“SafetyCulture and EdApp are mutually aligned in helping workers do their best work each day. It’s at the core of what we both do as businesses. EdApp’s unique and highly scalable technology solves a key issue of the 21st century – which is how to train distributed teams of all ages distributed across locations around the world.

“In the competitive and highly lucrative landscape of employee training, I can see EdApp, within a short space of time, becoming the global standard for mobile-based microlearning in the workplace, not just in Australia but globally,” Mr Anear said.

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