Crowdsourcing firm lets 5,000 take a bite of the Big Apple

Crowdsourcing firm lets 5,000 take a bite of the Big Apple


More than 5,000 entrants have submitted designs to the latest DesignCrowd contest. DesignCrowd is an online service that brings freelance graphic designers from all over the world together with clients in need of design services.

Using the innovative Sydney-based DesignCrowd crowdsourcing service,, has offered up a $10,000 prize for anyone who can provide a new logo for the New York-based website. is a site that covers nightlife, dining, and entertainment going on in and around Manhattan, and judging by the old logo still on display at the web site, it looks like company really needs a new one.

Lorenzo Tartamella, the founder of, said, “We needed to find a more creative approach to procuring a new logo design. I wanted the process to be easy, the design ideas to be more creative and the design talent to be global so I chose DesignCrowd to launch my contest.”

The winning design will be unveiled in Times Square, New York City, on 12 December 2012, a date presumably chosen to avoid conflict with the Mayan Apocalypse penciled in for 21 December.

Designers who don’t take the top prize will be invited to sell their work on the graphics-store website, another venture of DesignCrowd.

Speaking on the landmark contest, DesignCrowd CEO Alec Lynch said, “We believe’s $10,000 prize was the largest ever for an online logo contest and one of the first design crowdsourcing projects to receive over 5,000 entries.  It’s a great case study in design crowdsourcing and highlights the creativity and power of the crowd.”

DesignCrowd has been steadily growing for the past year, a time during which the company has launched in the United Kingdom, Canada, and New Zealand. DesignCrowd has also recently received a $3 million investment from Starfish Ventures, and has acquired, and gained 100,000 users of the company’s services. Now, I’d say that’s a crowded list of accomplishments for the ambitious Australian startup, wouldn’t you?

It looks like crowdsourcing is here to stay and Australia’s own DesignCrowd is riding a far out wave, with many more to be dropping-in behind them on the crowdsourcing craze sooner or later.

What’s the most overlooked source of clients and customers?

It's strategic alliances, of course. Learn how to leverage the networks of others during this free, live webinar. Get practical exercises to unpack your partner offer. (This is what you will offer to potential JVs with that will attract new partnerships.) Discover who you can partner with (even if it's just you in your home office or with a small team). Find out where to find your potential partners and how to contact them. Click here to register.