Home Smart 100 2011 Blink Mobility Platform (SMART 100)

Blink Mobility Platform (SMART 100)

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Blink Mobility Platform

This innovation initially came to life when…

…it was realised that the popularity and hype surrounding mobile apps was not going to be the answer to an organisation’s need to service the entire range of future challenges it will face around ‘mobility’. Organisations will need a much more strategic approach (and the tools that support such an approach) to deliver useful mobile tools to a range of different users — staff, customers and business partners.

WHAT & HOW

The purpose of this innovation is to…

Blink Mobile allows organisations to access any data source, from one managed platform to deliver many mobile service initiatives, and do so across all devices — with the other metric being that it’s incredibly quick.

It does this by…

…providing a mobile configuration environment that commences with intelligent redeployment of existing system content and information, and then allowing normally complex development issues to be treated as building blocks that are assembled as needed to deliver rich mobile services. Examples of building blocks are security, forms, personalisation, context, location, camera and disconnected operation.

PURPOSE & BENEFITS

This innovation improves on what came before because…

…instead of developing bespoke mobile apps (analogous with an organisation drilling numerous specific ‘wells’ into its information assets), they are now able to create any number of ‘interactions’ once only and quickly assemble them into an unlimited array of mobile services. Organisations are also able to enhance existing content with mobile-specific functions, examples being personalisation, time and location.

Its various benefits to the customer/end-user include…

This approach treats mobilisation and servicing mobile users as an essential part of an organisation’s information architecture, allowing them to quickly and easily ‘turn on the tap’ of mobile offerings for staff, customer, partners and/or subsets of such users.

COMPETITIVE LANDSCAPE

In the past, this problem was solved by…

…building multiple mobile apps of a very structured and specific nature across a range of mobile devices/operating systems.

Its predecessors/competitors include…

.mobi website development, skinning or scaling of standard websites for mobile browsers, mobile app development

TARGET MARKET

It is made for…

…larger enterprise-level organisations (both public and private sector) that are facing or will face ongoing challenges in terms of servicing the needs of mobile users. Organisations that have made significant investment in Middleware and service-oriented architectures will quickly appreciate the Blink Mobile architectural approach to mobile services and will represent a significant market in terms of numbers but also in terms of the dollar value they place on such systems.

DISTRIBUTION STRATEGY

It is available for sale through…

…various reseller/channel partners with profiles of Apple mobility solution experts, system integrators and solution developers, advertising and digital media agencies as well as existing software system vendors who don’t choose to tie clients into a proprietary mobile solution.

Our marketing strategy is to…

…undertake aggressive PR along with vertical market events based on a limited (one per market) number of direct sales (which we use to establish cornerstone clients, reference sites and gather direct feedback into platform enhancements).

From this point we open all leads and vertical market opportunities to the channel partners and ideally a channel partner that has domain expertise.

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