This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
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1. THE BEGINNING
This innovation initially came to life when…
Work Club opened it doors back in August 2014, and are now fast approaching capacity, anticipating being full by 1st May 2015. We anticipated it to be 12 months for us to be full, but the take up has been amazing. Most of our customer acquisition happens through word of mouth, so our best advocates have been exciting members.
2. WHAT & HOW
The purpose of this innovation is to…
The main objective is to alter the way people work. We believe the majority of current alternatives are or will soon be outdated, and as such we saw a need to re-create the notion of the traditional work environment.
It does this by…
Work Club is a place that challenges the way we are working today and continues to test and experiment with new ways of working. We bring people together that normally do not get together to help or assist them find more “spark” moments.
3. PURPOSE & BENEFITS
This innovation improves on what came before because…
Old offices are no longer enough. Individual company offices are going to be insufficient going forward as exposure to other businesses will be preferred to single company locations. The current offerings in the market are either small uninspiring boxes in serviced offices, noise co-working or incubator spaces, stuffy old business clubs or company silos for medium to larger corporate.
Its various benefits to the customer/end-user include…
Work Club seeks to create a diverse network of people that come together through daily sharing of a beautiful and functional space, as well as bringing people together for events around our main topics and ethos. .
4. COMPETITIVE LANDSCAPE
In the past, this problem was solved by…
Co-working spaces have allowed individuals to collaborate. However, this was done at a start-up level mostly. Work Club have catered to a gap in the market being executives – who in the past had to work from cafes, hotels, or in a busy office rather than in a unique collaborative environment.
Its predecessors/competitors include…
Airport lounges, cafes and executive hotel spaces were the main spaces for the travelling executive to work remotely.
5. TARGET MARKET
It is made for…
Work club is not only for individuals wanting a place to work from, it is as much for larger corporates and some of their teams to ensure they are constantly challenged. Executives, successful entrepreneurs and big thinkers.
It is available for sale through…
The website for initial outreach, followed by an in-person interview with myself to make sure Work Club is right for both parties. http://www.workclub.com.au/.
Our marketing strategy is to…
Word of mouth, Linkedin engagement and traditional PR.
FINE PRINT: This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.
