Home SMART 100 (2013) The Online Empire Project (NSW), 2013 Anthill SMART 100

The Online Empire Project (NSW), 2013 Anthill SMART 100


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This innovation came to life when…

This innovation came to life after a very long period of being actively involved in online media and agencies.

Online business and marketing of online businesses was found to be in shambles. Not many businesses really knew what to do, and were literally overwhelmed in trying to put all of the pieces together. There is an immense amount of clutter and confusion that abounds, with little sense of clarity available for the business leader. Online leaders were looking to become remarkable, but were really being mislead and misinformed in terms of what they could do and how they could do it.


The purpose of this innovation is to…

Empower the business leaders who want to grow their business online, with the tools, knowledge and resources that they have available. It is about creating the clarity the entrepreneurs need today.

It does this by…

The innovation works by systematically reducing the complexity of the online environment. It is able to reduce the confusion associated with the inundation of information, experts, systems, tricks and tips, etc.

It is a methodology, a process, a system that allows the smart entrepreneur to build a sound foundation including all of the necessary digital elements.


This innovation improves on what came before because…

This innovation takes the problems and pains that all businesses face online, and allows them to be broken down into the key components of a proper online strategy. It reduces all of the unknowns in online strategy and marketing. It effectively combines the elements of strategy, content planning, social media, video, visuals, sales funnels, advertising, websites, analytics.

The benefits to the customer/end-user include…

The major benefit of the Online Empire Project is that it allows the entrepreneur to work on the business, not in the business. It frees up their time, by creating an easy and simplified process for online marketing strategy implementation.



In the past, this problem was solved by…

Previously, the problem was solved by a number of different and sylo’d and disjointed resources that were needed by businesses in the online environment. Businesses would need an SEO expert, a social media manager, an adwords expert, plus many other ‘gurus’ and experts.

“Death to the Guru” is about getting rid of the resources that are not needed.

Its predecessors/competitors include…

Currently the industry is extremely disjointed. Their are so-called self-professed gurus and experts that are creating chaos. There are extreme sylos of activities, with separate agencies and activities for all of the individual tasks needed by business. Competition is chaos.


This innovation is made for…

The target audience is designed for entrepreneurs that know that they need to make a change to their online strategy, but are not sure how to accomplish it. They want to become the industry leader, the new benchmark. They are able to dedicate the necessary resources to be able to ensure that they have a complete and remarkable solution. They are somewhat unclear as to what direction they need to take, or how they should take it. They are confused and are looking for some clarity in their own operations and implementation of an effective online strategy. They want profitability.


It is available for sale through…

The Online Empire project is part of a book being launched in June 2013, entitled The Digital Delusion: How To Overcome The Misguidance and Misinformation Online. The process is also available as training, consulting and direct implementation by the company.

Our marketing strategy is to…

The marketing strategy is knowledge-based and offers training and actual execution and implementation with the Online Empire Project. The process can be implemented in seven days, including all of the core elements of the overall marketing strategy. It is also supported through the book launch, as well as through a series of webinars, training and workshops that are available.


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This SMART 100 profile and the information it contains is a duplication of content submitted by the applicant during the entry process. As a function of entry, applicants were required to declare that all details are factually correct, do not infringe on another’s intellectual property and are not unlawful, threatening, defamatory, invasive of privacy, obscene, or otherwise objectionable. Some profiles have been edited for reasons of space and clarity.