![A frame within a frame: Volkswagen makes a point using YouTube [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/08/VolkswagenFrame.jpg)
We’ve all seen ads on YouTube. Ones that are a direct cut from television or, ones that have been created especially for online broadcast. This one falls into the latter category. It will only work on YouTube because it’s using the interface of the video sharing platform to make a point about car safety. It’s…
![What do you get if you add a simple mistake to an unmet expectation and, throw in an internet meme? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/02/Balaclava.jpg)
The lastest Volkswagen ad. This time for the new Beetle convertible.
![Is cuteness a factor that helps make a video go viral? Or, do we just love puppies? [VIDEO]](https://anthillonline.com/wp-content/uploads/2013/01/VWpuppy.jpg)
Three days after its release on YouTube the latest ad from Volkswagen has gathered close to half a million views. It’s not a particularly remarkable ad. But, it does have a puppy in it.
We find it amusing that uberbaddie Darth Vader would be chosen by Volkswagen to serve as the hero in this commercial for the 2012 Passat. Not only that, but they slap the cape and helmet on a kid who’s, what? Five? Six? What say you? Inspired commercial creativity or the lowest form of pandering?
Its latest campaign, The Fun Theory, is based on the idea that people’s actions can be changed by something as simple as ‘fun’. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin manage to dramatically change people’s typical behaviour for the better. And all of this with barely a reference to Volkswagen.
Its latest campaign, The Fun Theory, is based on the idea that people’s actions can be changed by something as simple as ‘fun’. Played out (and filmed) on an unsuspecting public, a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin manage to dramatically change people’s typical behaviour for the better. And all of this with barely a reference to Volkswagen.
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