Tag: sme

Online marketing means many things to many people: A website, Google AdWords, search engine optimisation, creating content 'assets' and getting involved in social media sites. It can sound overwhelming. But there's no need to get scared off by the jargon. The old rules still apply. Here are five 'old school' terms that are still vital to 'new school' marketing.

Peter Chambers, an independent consultant for Australian SMEs, talks to Anthill about how businesses can use a seven-point plan of attack to unlock cash flow so the funds can be used to invest in things such as innovation.

The Australian Small Scale Offerings Board, the National Stock Exchange's largest capital-raising platform for showcasing unlisted companies for investors, posted a $186,000 profit for the fiscal year ended June 30, coming from a loss of $4.8 million the year previously.

Australian companies continue to increase their investment in research and development, but the growth rate has dropped dramatically, according to figures from the national Bureau of Statistics. This coincides with amendments to the Governments R&D tax credit bill.

A solid majority of Australian SMEs don't use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities -- that same report notes that the average Australian now spends nearly 18 hours a week online.

A solid majority of Australian SMEs don't use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities -- that same report notes that the average Australian now spends nearly 18 hours a week online.

In this week's interview, RMIT economist Steve Kates talks about the death of Keynesian economics. He shares the growing view that stimulus packages around the world have increased debt, have not reduced unemployment and have made the crisis worse. He warns that Australia will feel the impact over the next year when China starts unwinding its stimulus package.

In this week's overview of the economy, RMIT economist Sinclair Davidson voices the belief that Treasury chief Ken Henry is likely to be replaced, while Julia Gillard seeks new economic advisers. He says the Gillard Government will need to slash spending to bring about the budget surplus she says the government is committed to achieving.

Sponsored message: There’s a special place for those with a vision and the get-up-and-go to start something. www.thesbhub.com.au is an information resource and online community where you can learn a thing or two about starting a successful business! The course will help you assess the feasibility of your business idea and develop it further.

Sponsored message: There’s a special place for those with a vision and the get-up-and-go to start something. www.thesbhub.com.au is an information resource and online community where you can learn a thing or two about starting a successful business! The course will help you assess the feasibility of your business idea and develop it further.

Sponsored message: There’s a special place for those with a vision and the get-up-and-go to start something. www.thesbhub.com.au is an information resource and online community where you can learn a thing or two about starting a successful business! The course guides you through the practicalities of opening a business and completing a business plan.

Talking Business is a weekly 15-minute podcast review of the Australian economy, presented by seasoned business journalists Leon Gettler and Garry Barker, produced in association with the RMIT College of Business. It features interviews with prominent business leaders and expert analysis from RMIT academics, such as Sinclair Davidson

Talking Business is a weekly 15-minute podcast review of the Australian economy, presented by seasoned business journalists Leon Gettler and Garry Barker, produced in association with the RMIT College of Business. It features interviews with prominent business leaders and expert analysis from RMIT academics, such as Sinclair Davidson

Leon and Garry talk about the Australian share market and its worst May performance in 26 years, driven largely by the panic in Europe. This may explain why the RBA has kept interest rates on hold. However, the respite might be short lived with Australian exports surging by the most in three decades and inflation gathering pace. Australian GDP grew by 0.5% for the first three months, driven largely by Government spending.

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

Sharyn Smith, the founder and chief executive of Soup, Australia’s first word-of-mouth marketing company. In this podcast, she explains how to harness this medium to create new, more individualised marketing strategies.

RMIT economist Alberto Posso talks about Australia’s GDP rising 0.5%, raising questions about the Government spending crowding out private sector investment. He also looks at the drop in mining investment and asks whether manufacturing and agriculture can level the balance.

RMIT economist Steve Kates talks about business investment, which is headed back to 2008 levels. He also looks at construction activity which appears to be flat with reduced investment in residential housing. This will exacerbate the housing shortage. He predicts high debt levels will drive inflation around the world as governments are forced to print more money to stay afloat.

With recent focus on world events, many small- and medium-sized businesses in Australia are left wondering what these distant, foreign events mean to their business operations at home.

With recent focus on world events, many small- and medium-sized businesses in Australia are left wondering what these distant, foreign events mean to their business operations at home.