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What Sesame Street can teach everyone about customer engagement [VIDEO]

I remember the first time I watched Sesame Street. I was eight. We had just installed our first television. I'll point out that I grew...

Abracadabra! This tech start-up has cast a magic spell on a cult fashion brand

What do you think would happen if sleek technology joined hands with high fashion? I for one imagine humanoid robots pulling off a perfect...

Google takes on iTunes with the help from a blue, furry, cookie-obsessed muppet. Yes,...

Samsung seems to be making all the money from Google's Android mobile platform. So, how is Google going to claw back some income from the mobile space? With Google Play and, the Cookie Monster.

If Sesame Street ran Apple’s marketing, it would look something like this [Introducing the...

After unveiling the iPogo 300, we at Stately Anthill Manor can only hope Sesame Street will attempt a send-up of the "Really?" campaign for the new Windows Phone 7. Or those Droid spots in which humans get all fuzzy inside over turning into machines. Yeah, those campaigns need an unhealthy dose of Elmo.

Why smell like Old Spice when you can smell like Grover!

The Old Spice commercial captured the imagination of marketers the world over by demonstrating how clever advertising can be used to bypass traditional media (and the costs). And it clearly sold a lot of deodorant. But there is one more test that any media and marketing phenomena must pass before it enters the Anthill Hall of Fame. And, yes, Old Spice now qualifies.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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