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Sebastien Eckersley-Maslin, 2010 Anthill 30under30 Winner

Sebastien Eckersley-Maslin launched a blog and announced on it that he would create a fully formed business in seven days with only $500. Then he did it. The result was AutoCarLog. Yet, Sebastien doesn't even consider the one-business-in-seven-days caper his best buzz builder. No, that would be when he traveled to six countries in 12 days to launch a global brand, in a bid to be listed in the Guinness record book as the "smallest multinational."

How a branding business became a condom company, in 10 days

Sebastien's plan was to present that model to the likes of Donald Trump and convince him to donate a portable shelter every time he builds a condo (for placement in areas struck by natural disasters). And convince Richard Branson to donate a flight to Doctors Without Borders every time a First Class ticket is sold. But like any entrepreneurial adventure, the universe had different ideas.

Who is Sebastien International? (Other than some bloke with a comfy couch in Chatswood)

The motivation behind last month's 'casting-call' is now no longer quite so mysterious. It seems that Anthill blogger Sebastien Eckersley-Maslin has been chosen to take part in an online marketing campaign that will see him circuit the globe and follow his plans to create the world's smallest multi-national.

Anthill's Five Most Influential Posts

They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it's a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.

Anthill’s Five Most Influential Posts

They were chosen for the way they influenced us (yes, Anthill) and, therefore, the way we report to you. Sure, it's a slightly narcissistic email but, in a strange way, our chosen five also seem to say a great deal about the changing nature of business in Australia. The five are presented in no particular order.

How to build a business in 7 days for under $500 [Day#7: The Launch]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin set himself the challenge of launching a startup in seven days for less than $500. He’s posted daily summaries for seven days. This is his seventh and final post in the series.

How to build a business in 7 days for under $500 [Day#6: The Gateway]

AutoCarLog was quickly becoming a fully-functional system to manage vehicle mileage logbooks online. Now I needed a way for my customers to update their log books using SMS, and for this I needed an SMS gateway.

How to build a business in 7 days for under $500 [Day#5: The Design]

So, you want to start a business but have no time or money? That’s no excuse, according to Sebastien Eckersley-Maslin. In early 2010, serial...

How to build a business in 7 days for under $500 [Day#4: The Function]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his fourth post in the series. If you’re new to this series, it’s worth reading the preceding posts for context.

How to build a business in 7 days for under $500 [Day#3: The Pitch]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. He’s posting daily summaries for seven days. This is his third post in the series. If you’re new to this series, it’s worth reading the preceding posts for context.

How to build a business in 7 days for under $500 [Day#2: The Setup]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. This is the second post in the series.

How to build a business in 7 days for under $500 [Day#1: The Idea]

So you want to start a business but time and money are holding you back? Sebastien Eckersley-Maslin has set himself the challenge of launching a startup in seven days for less than $500. This is his introductory post in the series. The clock has started!

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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