Performance marketing tech company Criteo recently released its Q4 2014 State of Mobile Commerce Report, critically looking into consumers’ mobile shopping behaviour and trends. Finding that mobile now accounts for more than 30 per cent of all the e-commerce transactions in the world, the report highlighted that mobile commerce is growing faster than most of us…
To the glee of many a motorist, retailers Woolworths and Coles have been selling fuel at discounted prices in Australia through their alliances with Caltex and Shell respectively. I mean, who doesn’t love cheap gas? However, the Australian Competition and Consumer Commission (ACCC) on the other hand are not amused at all with this. In…
Retailers now have a much lower cost way to engage with and acquire the customers they want. At the same time, customers love receiving sponsored and group gift cards from their friends to spend on items they actually want. Put the two together and you get some thing interesting.
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