![Apple Watch ads: exactly what you’d expect [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/watch-you.jpg)
These are the three ads for Apple Watch. And, yes, they are exactly what you’d expect from Apple. They are smart, well-shot and with music that works to create an emotional response to the product. But, the other thing that has to be noted, is what Apple does well. It focuses on life and how…
![How do you create new ideas? Play this game. Seriously [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/04/IdeasGame.jpg)
If you’re feeling a bit stifled or restricted in your thinking, then you have to watch this video. You see, Shimpei Takahashi always wanted to design toys. But, in reality, when you’re any kind of product designer, you end up looking at data that can really influence what you create. This can stifle the design…
![91 year old starts new career as a product designer in Silicon Valley [VIDEO]](https://anthillonline.com/wp-content/uploads/2015/03/barbaraBeskind.jpg)
IDEO is one of the poster-child companies of Silicon Valley. It was the first, reputable design and innovation firm. IDEO, through using customer-based design thinking, was the company that put design and product development on the map. Most product designers have wanted to work at IDEO at some point. Meet 91 year old Barbara Beskind….
People like easy. People like simple. People like comfortable. So, why do so many things that we experience on a daily basis seem to be the opposite? The only possible difficulty concerning ease of use should be in the initial design of that ease of use. Things themselves need to be easy to use.
Developing a successful product requires a firm grasp of several issues, followed by careful planning and implementation. In this second article in his four-part series, Sergei Plishka shares his ’10 Commandments of Product Design’.
Strong design is an essential part of new product development. In the first of this four-part series, Sergei Plishka explains how good design aligns with the needs and expectations of your customer — at every stage of the customer experience.
With all the chatter about the wave of soon-to-be-released tablet computers, and with the newspaper industry foraging around for a viable digital replacement for paper, it’s good to remind ourselves that this is just the beginning. Pretty soon we could be rolling up our laptop and tucking it under our arm like a yoga mat. Check out this conceptual “Rolltop” from www.orkin-design.de.
Repetition is the enemy of creativity. How often have you begun the day with a grand vision for progress and change, only to end it with the nagging feeling that you’ve done much but achieved little?
Time to get inspired.
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