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Get a glimpse of the future through the latest augmented reality headset [VIDEO]

With the Meta 2, an augmented reality headset that makes it possible for users to see, grab and move holograms just like physical objects, Meron Gribetz hopes to extend our senses through a more natural machine.

Lemonade Stand launches world-first dedicated Augmented Reality class for kids

Lemonade Stand has partnered with Plattar, Australia's first and easiest to use Augmented Reality (AR) platform, to allow young, budding 3D artists to view and manipulate their creations in an AR environment.

App expert says Australian start-ups are too tech-heavy and that’s why so many fail

“From my experience, tech start-ups tend to forget about the importance of selling and marketing and focus too much on the product. It is vital to have key members of your team who are tech-savvy people but without team members who understand sales and marketing, traction and business success may become difficult to achieve," explains Steve.

Is your company advertising in games? Here are the three key reasons why it...

Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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