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Book reviews

TYPO By David Silverman Scribe Publications Feel-good stories tend to warm my heart. Tragedies reduce me to a snivelling mess. Typo, by David Silverman, fits...

Book reviews

THE AIRPORT ECONOMIST By Tim Harcourt Allen and Unwin   Catriona Rowntree may soon be looking for a new job because Tim Harcourt, Chief Economist at Austrade and...

Book reviews

Standard business philosophy states that there’s always something to learn from failure. Not so, according to Barry Moltz, author of Bounce! Failure, Resiliency, and...

Book reviews

GOING DUTCH IN BEIJING By Mark McCrum. Profile Books As the world gets smaller, cultures will inevitably clash or mash. Ultimately, the cultural intricacies at...

Book reviews

WHO KILLED CHANNEL 9: THE DEATH OF KERRY PACKER’S MIGHTY TV DREAM MACHINE.   This tell-all account of the woes that have befallen the once dominant...

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50 GREAT E-BUSINESSES AND THE MINDS BEHIND THEM By Emily Ross and Angus Holland (Random House Australia)   As far as business marketplaces go, the internet is undoubtedly...

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It is easy being green: simple steps to help your business help the world By Jean Cannon Messenger Publishing, 2007, 139p   In recent times, we have become...

Book reviews

THE POWER OF NICE By Linda Kaplan Thaler and Robin Koval ALLEN & UNWIN, 2007, 127p, RRP: $19.95 The Power of Nice is a simple reminder that...

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SECRETS OF SMALL BUSINESS OWNERS EXPOSED! By Dale Beaumont, Dream Express International, 2007, 278pp   At Anthill, we like writing about lessons learnt the hard way,...

Book reviews

James Tuckerman reviews THE GOOGLE STORY and HOW TO TURN YOUR MILLION-DOLLAR IDEA INTO A REALITY

Book reviews

Winning Credibility: A guide for building a business from rags to riches and Marketing Works: Unlocking big company strategies for small business reviewed.

Book reviews

Book Reviews

Book reviews

The Art of Promotion by Lisa L Cyr (Rockport Publishers, paperback, 2005, 159pp, $44.95)   While some people take the view that ideas for promoting your...

Book reviews

Lovemarks - the future beyond brands Kevin Roberts   How many times have you watched an ad on TV and thought, 'How could they get it...

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Blink – The Power of Thinking without Thinking Malcolm Gladwell Malcolm Gladwell, the best-selling author of The Tipping Point, has reemerged to help us understand the...

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Leadership revelations – an Australian perspective By Avril Henry CCH Australia Limited, 2005 It is an eclectic mix that business strategist and HR consultant Avril Henry...

Book reviews

Against the odds James Dyson Orion Business Books, 1997 "...no one, these days, can be arsed with the intellectual open-mindedness it takes for a Renaissance." James Dyson James...

Book reviews

Death Sentence: The Decay of Public Language Don Watson Random House, 2003 "While English spreads across the globe, the language itself is shrinking. Vast numbers of new...

Innovation Factories

IDEO: Masters of Innovation Jeremy Myerson Lawrence King Publishing The year was 1982. US magazine, Design, had asked one of its writers, Jeremy Myerson, to visit a...
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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