Book reviews
Marketing podcast, PreneurCast, is for entrepreneurs, by entrepreneurs. Each week, author and marketer Pete Williams and digital media producer Dom Goucher discuss entrepreneurship, business, internet marketing and productivity. This week, Pete and Dom talk about the important conversations you need to have (and how to have them) with joint venture partners, business partners, your boss…
Many start-ups today are moving away from traditional marketing towards growth hacking. A trend that was adopted way back by marketers and innovators in the Silicon Valley, growth hacking simply refers to using creative and technical marketing techniques with the sole purpose of growth. Who can benefit? If you plan a quick launch or have…
Last year’s Mother’s Day gifts of showy bling and fancy perfume will likely give way to chocolates and bouquets. It’s not that we love you any less, Mum. It’s the economy, y’know.
Co-founders Bec Bignell (formerly ABC) and Marius Foley (RMIT) founded Cockatoo Co.lab in December 2016 with a vision to give a voice to underrepresented communities, starting with regional Australia.
Love the convenience of e-commerce but feeling iffy about leaving sensitive data all over the online world? Technopreneurs Chris Koch and Chad Stephens have recently unveiled their latest venture Pop!, a new app that enables users to securely store, manage and control their personal online data. . Popping your data is now quick and secure…
Australian consumers, much like those in other regions of the world, are making the shift mobile shopping in rapid leaps, according to a recent announcement by PayPal/Ebay. The emergence of new, portable devices is working hand in hand with an increase in behavioural shift on the part of consumers.
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