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Who are gamers, are they worth chasing as customers and is it worth advertising games? This article outlines answers to these questions and emphasizes the importance of in game advertising.
A self-described “massive gamer”, Riad Chikhani fell in love with gaming when he was about four years old, when he touched his first ever...
Mario must be getting a bit long in the tooth these days considering that he's been head butting bricks and chasing mushrooms for more than two decades. In that time he's experienced a number of transformations, from games character to (not so successful) film star. Well, now he's been transmogrified into a physical presence once again with the help of some modern stop motion trickery.