Early adopters frothing at the bit for the much anticipated iPad launch, will be forced to wait another month. Earlier this morning, we received a very brief email from Apple’s Australian spokesperson on such matters, Fiona Martin. It read…
Once you have reached the decision that you have something newsworthy to publish or broadcast, unless you have determined to leave the writing part to the experts, you will need to start putting pen to paper or fingers to the keys. Writing a strong, hard-hitting news, press or media release takes skill. Its primary purpose…
News is all around us, every minute of the day. In our daily newspapers, on television and radio, and increasingly on the internet, we are literally bombarded with news items on every conceivable subject. So what the makes the news and why? And, what are the chances of your press release being published and/or broadcast?…
The reasons why you would publish a press release are only limited to your imagination. Ask yourself what readers or a reporter will be interested in. In essence, press releases are disseminated every day on all sorts of topics. Below is a list of some of the more common reasons to publish a press release….
Writing a winning media release So, your media release didn’t get published. The first question you should ask yourself is – is it newsworthy? Publicity is the most cost-effective marketing tool for entrepreneurs and start-up businesses. Positive media coverage can help build credibility in the marketplace. Mastering the art of the media release is the…
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